2023 Toyota Prius Prime

Listed by an independent dealer in Riverhead, NY · On lot for 247 days · VIN verifiable at NHTSA

This used 2023 Toyota Prius Prime SE is listed at $28,995 by riverhead motors in Riverhead, NY 11901. It has 39,750 miles on the odometer. The exterior color is Gray. It features a FWD drivetrain with a 2.0L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 4 similar vehicles in the Riverhead market, the estimated market range is $29,170 to $30,165.

This vehicle has been on the lot for 247 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Riverhead, NY hatchbacks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

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How this deal is rated

OAV compares this 2023 Toyota Prius Prime against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the typical range for comparable vehicles.
• Fair Price — priced within the expected range for comparable vehicles.
• Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Riverhead, NY, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDACACU7P3003244 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Prius Prime Market in NY

Based on 355 comparable 2021-2025 Toyota Prius Prime listings in NY, the average asking price is $30,437. This listing at $28,995 is $1,442 below average (5% below market). Comparable prices in NY range from $15,888 to $38,174. Similar vehicles spend an average of 43 days on dealer lots in this market.

Similar Toyota Prius Prime Listings in NY

8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: SE — compare trims below)