Vehicle Details
2024 Toyota Prius Prime
XSE
Madison, WI 53718
Is this 2024 Toyota Prius Prime XSE a good deal?
OAV verdict: Unscored
Why: Listed at $37,012, comparable market range $37,012–$37,012. Days on lot: 21 days (market average 46 days).
Market price position
$37,012 · only listing at this price
- Regional range
- $37,012 (0 listings)
- vs. market
- Exact match — no spread
- Comparable vehicles
- 0
Similar vehicles recently sold in an estimated 15–61 days.
East Madison Toyota
Madison, WI
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to East Madison Toyota for current availability of this 2024 Toyota Prius Prime XSE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2024 Toyota Prius Prime
Listing updated: Jul 2, 2026Listed by a franchise dealer in Madison, WI · On lot for 21 days · VIN verifiable at NHTSA
This used 2024 Toyota Prius Prime XSE is listed at $37,012 by east madison toyota in Madison, WI 53718. It has 10,253 miles on the odometer. It features a FWD drivetrain with a 2.0L I4 engine and CVT transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on available similar vehicles in the Madison market, the estimated market range is $37,012 to $37,012.
This vehicle has been on the lot for 21 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Madison, WI hatchbacks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2024 Toyota Prius Prime against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDACACU5R3014679 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2024 Toyota Prius Prime Market in WI
Comparable Vehicles
3
Average Price
$35,296
Price Range
$31,886–$37,012
Avg Days on Lot
46
Based on 3 comparable 2022-2026 Toyota Prius Prime listings in WI, the average asking price is $35,296. This listing at $37,012 is $1,716 above average (5% above market). Comparable prices in WI range from $31,886 to $37,012. Similar vehicles spend an average of 46 days on dealer lots in this market.
Similar Toyota Prius Prime Listings in WI
2 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: XSE — compare trims below)