Is the $26,977 price on this 2023 Toyota Prius Prime a good deal?

OAV rates this as Fair Price because the asking price of $26,977 is within the typical market range for this vehicle.

What is the average price for a 2023 Toyota Prius Prime in AZ?

Based on 17 comparable listings in AZ, the average asking price for a 2021-2025 Toyota Prius Prime is $29,241, with prices ranging from $19,490 to $38,410.

How long does a 2023 Toyota Prius Prime typically stay on dealer lots?

Comparable Toyota Prius Prime listings in AZ spend an average of 69 days on dealer lots.

Where is this 2023 Toyota Prius Prime located?

This vehicle is listed in Tempe, AZ 85288. VIN: JTDACACU2P3002728. Mileage: 15,139 miles.

What is the fair market price range for this 2023 Toyota Prius Prime?

OAV's Price-to-Market analysis estimates the fair market range is $25,792 to $29,998, based on 4 comparable vehicles.

Vehicle Details

VINJTDACACU2P3002728

TrimSE

Exterior ColorBlack

DrivetrainFWD

Engine2.0L I4

TransmissionCVT

Fuel TypeElectric / Unleaded

Inventory Typeused

Days on Lot77

Days on Market82

2023 Toyota Prius Prime

Unscored

$26,97715,139 miles

Tempe, AZ 85288

Market price position

Lowest comparable ($)

25,792

Highest comparable ($)

29,998

This vehicle's price ($)

26,977

$26,977 · within market range

$25,792comparable$29,998

Regional range: $25,792 – $29,998
vs. market: $1,185 above low · $3,021 below high
Comparable vehicles: 4

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 19–68 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$25,792 – $29,998

Dealer Info

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Tempe, AZ

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About This 2023 Toyota Prius Prime

Listing updated: May 6, 2026

Listed by an independent dealer in Tempe, AZ · On lot for 77 days · VIN verifiable at NHTSA

This used 2023 Toyota Prius Prime SE is listed at $26,977 by an independent dealer in Tempe, AZ 85288. It has 15,139 miles on the odometer. The exterior color is Black. It features a FWD drivetrain with a 2.0L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 4 similar vehicles in the Tempe market, the estimated market range is $25,792 to $29,998.

This vehicle has been on the lot for 77 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2023 Toyota Prius Prime against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Tempe, AZ, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDACACU2P3002728 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Prius Prime Market in AZ

Comparable Vehicles

Average Price

$29,241

Price Range

$19,490–$38,410

Avg Days on Lot

Based on 17 comparable 2021-2025 Toyota Prius Prime listings in AZ, the average asking price is $29,241. This listing at $26,977 is $2,264 below average (8% below market). Comparable prices in AZ range from $19,490 to $38,410. Similar vehicles spend an average of 69 days on dealer lots in this market.