Is the $36,998 price on this 2023 Toyota Prius Prime a good deal?

OAV rates this as Fair Price because the asking price of $36,998 is within the typical market range for this vehicle.

What is the average price for a 2023 Toyota Prius Prime in CA?

Based on 270 comparable listings in CA, the average asking price for a 2021-2025 Toyota Prius Prime is $26,447, with prices ranging from $15,888 to $44,607.

How long does a 2023 Toyota Prius Prime typically stay on dealer lots?

Comparable Toyota Prius Prime listings in CA spend an average of 40 days on dealer lots.

Where is this 2023 Toyota Prius Prime located?

This vehicle is listed in Fresno, CA 93650. VIN: JTDACACU1P3006396. Mileage: 3,411 miles.

What is the fair market price range for this 2023 Toyota Prius Prime?

OAV's Price-to-Market analysis estimates the fair market range is $36,998 to $36,998, based on available comparable vehicles.

Vehicle Details

VINJTDACACU1P3006396

TrimXSE Premium

Exterior ColorGray

DrivetrainFWD

Engine2.0L I4

TransmissionAutomatic

Fuel TypeElectric / Unleaded

Inventory Typeused

Days on Lot12

Days on Market11

2023 Toyota Prius Prime

XSE Premium

Unscored

$36,9983,411 miles

Fresno, CA 93650

Market price position

Lowest comparable ($)

36,998

Highest comparable ($)

36,998

This vehicle's price ($)

36,998

$36,998 · only listing at this price

$36,998 — single data point

Regional range: $36,998 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 16–65 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$28,791 – $29,900

Dealer Info

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Fresno, CA

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About This 2023 Toyota Prius Prime

Listing updated: May 2, 2026

Listed by an independent dealer in Fresno, CA · On lot for 12 days · VIN verifiable at NHTSA

This used 2023 Toyota Prius Prime XSE Premium is listed at $36,998 by an independent dealer in Fresno, CA 93650. It has 3,411 miles on the odometer. The exterior color is Gray. It features a FWD drivetrain with a 2.0L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on available similar vehicles in the Fresno market, the estimated market range is $36,998 to $36,998.

This vehicle has been on the lot for 12 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2023 Toyota Prius Prime against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Fresno, CA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDACACU1P3006396 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Prius Prime Market in CA

Comparable Vehicles

270

Average Price

$26,447

Price Range

$15,888–$44,607

Avg Days on Lot

Based on 270 comparable 2021-2025 Toyota Prius Prime listings in CA, the average asking price is $26,447. This listing at $36,998 is $10,551 above average (40% above market). Comparable prices in CA range from $15,888 to $44,607. Similar vehicles spend an average of 40 days on dealer lots in this market.