Is the $31,998 price on this 2024 Toyota Prius Prime a good deal?

OAV rates this as Fair Price because the asking price of $31,998 is within the typical market range for this vehicle.

What is the average price for a 2024 Toyota Prius Prime in VA?

Based on 52 comparable listings in VA, the average asking price for a 2022-2026 Toyota Prius Prime is $28,844, with prices ranging from $21,894 to $33,998.

How long does a 2024 Toyota Prius Prime typically stay on dealer lots?

Comparable Toyota Prius Prime listings in VA spend an average of 27 days on dealer lots.

Where is this 2024 Toyota Prius Prime located?

This vehicle is listed in Newport News, VA 23608. VIN: JTDACACU0R3012306. Mileage: 34,602 miles.

What is the fair market price range for this 2024 Toyota Prius Prime?

OAV's Price-to-Market analysis estimates the fair market range is $31,998 to $31,998, based on available comparable vehicles.

Vehicle Details

VINJTDACACU0R3012306

TrimXSE

Exterior ColorGray

DrivetrainFWD

Engine2.0L I4

TransmissionCVT

Fuel TypeElectric

Inventory Typeused

MSRP$31,998

Days on Lot26

Days on Market170

2024 Toyota Prius Prime

XSE

Fair Price

$31,99834,602 miles

Newport News, VA 23608

Market price position

Lowest comparable ($)

31,998

Highest comparable ($)

31,998

This vehicle's price ($)

31,998

$31,998 · only listing at this price

$31,998 — single data point

Regional range: $31,998 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$32,880 – $32,880

Dealer Info

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Newport News, VA

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About This 2024 Toyota Prius Prime

Listing updated: Apr 21, 2026

Listed by a independent dealer in Newport News, VA · On lot for 26 days · VIN verifiable at NHTSA

This used 2024 Toyota Prius Prime XSE is listed at $31,998 by a independent dealer in Newport News, VA 23608. It has 34,602 miles on the odometer. The exterior color is Gray. It features a FWD drivetrain with a 2.0L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on available similar vehicles in the Newport News market, the estimated market range is $31,998 to $31,998.

This vehicle has been on the lot for 26 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2024 Toyota Prius Prime against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a independent dealer in Newport News, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network. The VIN JTDACACU0R3012306 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2024 Toyota Prius Prime Market in VA

Comparable Vehicles

Average Price

$28,844

Price Range

$21,894–$33,998

Avg Days on Lot

Based on 52 comparable 2022-2026 Toyota Prius Prime listings in VA, the average asking price is $28,844. This listing at $31,998 is $3,154 above average (11% above market). Comparable prices in VA range from $21,894 to $33,998. Similar vehicles spend an average of 27 days on dealer lots in this market.