Is the $26,400 price on this 2023 Toyota Prius Prime a good deal?

OAV rates this as Fair Price because the asking price of $26,400 is within the typical market range for this vehicle.

What is the average price for a 2023 Toyota Prius Prime in TX?

Based on 39 comparable listings in TX, the average asking price for a 2021-2025 Toyota Prius Prime is $30,052, with prices ranging from $18,499 to $42,000.

How long does a 2023 Toyota Prius Prime typically stay on dealer lots?

Comparable Toyota Prius Prime listings in TX spend an average of 93 days on dealer lots.

Where is this 2023 Toyota Prius Prime located?

This vehicle is listed in Plano, TX 75093. VIN: JTDACACU0P3005384. Mileage: 7,633 miles.

What is the fair market price range for this 2023 Toyota Prius Prime?

OAV's Price-to-Market analysis estimates the fair market range is $26,400 to $26,400, based on available comparable vehicles.

Vehicle Details

VINJTDACACU0P3005384

TrimSE

Exterior ColorWhite

DrivetrainFWD

Engine2.0L I4

TransmissionCVT

Fuel TypeElectric

Inventory Typeused

MSRP$26,400

Days on Lot339

Days on Market348

2023 Toyota Prius Prime

Fair Price

$26,4007,633 miles

Plano, TX 75093

Market price position

Lowest comparable ($)

26,400

Highest comparable ($)

26,400

This vehicle's price ($)

26,400

$26,400 · only listing at this price

$26,400 — single data point

Regional range: $26,400 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$29,441 – $29,441

Dealer Info

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Plano, TX

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About This 2023 Toyota Prius Prime

Listing updated: Apr 22, 2026

Listed by a independent dealer in Plano, TX · On lot for 339 days · VIN verifiable at NHTSA

This used 2023 Toyota Prius Prime SE is listed at $26,400 by a independent dealer in Plano, TX 75093. It has 7,633 miles on the odometer. The exterior color is White. It features a FWD drivetrain with a 2.0L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on available similar vehicles in the Plano market, the estimated market range is $26,400 to $26,400.

This vehicle has been on the lot for 339 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2023 Toyota Prius Prime against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a independent dealer in Plano, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network. The VIN JTDACACU0P3005384 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Prius Prime Market in TX

Comparable Vehicles

Average Price

$30,052

Price Range

$18,499–$42,000

Avg Days on Lot

Based on 39 comparable 2021-2025 Toyota Prius Prime listings in TX, the average asking price is $30,052. This listing at $26,400 is $3,652 below average (12% below market). Comparable prices in TX range from $18,499 to $42,000. Similar vehicles spend an average of 93 days on dealer lots in this market.