Is the $32,366 price on this 2026 Toyota Prius a good deal?

OAV rates this as Fair Price because the asking price of $32,366 is within the typical market range for this vehicle.

What is the average price for a 2026 Toyota Prius in WI?

Based on 94 comparable listings in WI, the average asking price for a 2024-2028 Toyota Prius is $33,043, with prices ranging from $23,493 to $42,200.

How long does a 2026 Toyota Prius typically stay on dealer lots?

Comparable Toyota Prius listings in WI spend an average of 44 days on dealer lots.

Where is this 2026 Toyota Prius located?

This vehicle is listed in Madison, WI 53719. VIN: JTDACAAU7T3080967. Mileage: mileage not reported.

What is the fair market price range for this 2026 Toyota Prius?

OAV's Price-to-Market analysis estimates the fair market range is $32,223 to $34,204, based on 8 comparable vehicles.

Vehicle Details

VINJTDACAAU7T3080967

TrimXLE

Exterior ColorRed

DrivetrainFWD

Engine2.0L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typenew

MSRP$34,149

Days on Lot15

Days on Market14

2026 Toyota Prius

XLE

Unscored

$32,3660 miles

Madison, WI 53719

Market price position

Lowest comparable ($)

32,223

Highest comparable ($)

34,204

This vehicle's price ($)

32,366

$32,366 · within market range

$32,223comparable$34,204

Regional range: $32,223 – $34,204
vs. market: $143 above low · $1,838 below high
Comparable vehicles: 8

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 17–65 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$32,223 – $34,204

Regional Range$32,223 – $34,304

Dealer Info

Hidden

Madison, WI

This dealer is not yet on OAV

Request a connection and we'll notify the dealer you're interested

View all vehicles from this franchise dealer in Madison, WI →

About This 2026 Toyota Prius

Listing updated: Apr 27, 2026

Listed by a franchise dealer in Madison, WI · On lot for 15 days · VIN verifiable at NHTSA

This new 2026 Toyota Prius XLE is listed at $32,366 by a franchise dealer in Madison, WI 53719. The exterior color is Red. It features a FWD drivetrain with a 2.0L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 8 similar vehicles in the Madison market, the estimated market range is $32,223 to $34,204. The local market range in WI is $32,223 to $34,204.

This vehicle has been on the lot for 15 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2026 Toyota Prius against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDACAAU7T3080967 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota Prius Market in WI

Comparable Vehicles

Average Price

$33,043

Price Range

$23,493–$42,200

Avg Days on Lot

Based on 94 comparable 2024-2028 Toyota Prius listings in WI, the average asking price is $33,043. This listing at $32,366 is $677 below average (2% below market). Comparable prices in WI range from $23,493 to $42,200. Similar vehicles spend an average of 44 days on dealer lots in this market.