Is the $28,191 price on this 2023 Subaru Forester a good deal?

OAV rates this as a Great Deal because the asking price of $28,191 is below the typical market range for this vehicle.

What is the average price for a 2023 Subaru Forester in MI?

Based on 1,243 comparable listings in MI, the average asking price for a 2021-2025 Subaru Forester is $29,596, with prices ranging from $13,995 to $42,260.

How long does a 2023 Subaru Forester typically stay on dealer lots?

Comparable Subaru Forester listings in MI spend an average of 38 days on dealer lots.

Where is this 2023 Subaru Forester located?

This vehicle is listed in Traverse City, MI 49686. VIN: JF2SKAJC0PH540754. Mileage: 50,032 miles.

What is the fair market price range for this 2023 Subaru Forester?

OAV's Price-to-Market analysis estimates the fair market range is $29,911 to $30,191, based on 12 comparable vehicles.

Vehicle Details

VINJF2SKAJC0PH540754

TrimSport

Exterior ColorBlue

Drivetrain4WD

Engine2.5L H4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typeused

Days on Lot36

2023 Subaru Forester

Sport

Great Deal

$28,19150,032 miles

Traverse City, MI 49686

Is this 2023 Subaru Forester Sport a good deal?

OAV verdict: Great Deal

Why: Listed at $28,191, comparable market range $29,911–$30,191, based on 12 comparable listings. Days on lot: 36 days (market average 38 days).

Market price position

Lowest comparable ($)

29,911

Highest comparable ($)

30,191

This vehicle's price ($)

28,191

$28,191 · $1,720 below market low

$29,911 – $30,191 comparable

Regional range: $29,911 – $30,191
vs. market low: — $1,720 (6% below)
Comparable vehicles: 12

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 13–38 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$29,911 – $30,191

Dealer Info

Hidden

Traverse City, MI

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About This 2023 Subaru Forester

Listing updated: May 16, 2026

Listed by a franchise dealer in Traverse City, MI · On lot for 36 days · VIN verifiable at NHTSA

This used 2023 Subaru Forester Sport is listed at $28,191 by a franchise dealer in Traverse City, MI 49686. It has 50,032 miles on the odometer. The exterior color is Blue. It features a 4WD drivetrain with a 2.5L H4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 12 similar vehicles in the Traverse City market, the estimated market range is $29,911 to $30,191.

This vehicle has been on the lot for 36 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Traverse City, MI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Subaru Forester against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Traverse City, MI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JF2SKAJC0PH540754 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Subaru Forester Market in MI

Comparable Vehicles

1,243

Average Price

$29,596

Price Range

$13,995–$42,260

Avg Days on Lot

Based on 1,243 comparable 2021-2025 Subaru Forester listings in MI, the average asking price is $29,596. This listing at $28,191 is $1,405 below average (5% below market). Comparable prices in MI range from $13,995 to $42,260. Similar vehicles spend an average of 38 days on dealer lots in this market.