Is the $35,851 price on this 2026 Subaru BRZ a good deal?

OAV rates this as Fair Price because the asking price of $35,851 is within the typical market range for this vehicle.

What is the average price for a 2026 Subaru BRZ in OR?

Based on 77 comparable listings in OR, the average asking price for a 2024-2028 Subaru BRZ is $38,113, with prices ranging from $28,665 to $48,739.

How long does a 2026 Subaru BRZ typically stay on dealer lots?

Comparable Subaru BRZ listings in OR spend an average of 68 days on dealer lots.

Where is this 2026 Subaru BRZ located?

This vehicle is listed in Medford, OR 97501. VIN: JF1ZDBE10T9700101. Mileage: mileage not reported.

What is the fair market price range for this 2026 Subaru BRZ?

OAV's Price-to-Market analysis estimates the fair market range is $34,199 to $38,414, based on 6 comparable vehicles.

Vehicle Details

VINJF1ZDBE10T9700101

TrimLimited

Exterior ColorRed

DrivetrainRWD

Engine2.4L H4

TransmissionManual

Fuel TypePremium Unleaded

Inventory Typenew

MSRP$38,013

Days on Lot178

Days on Market177

2026 Subaru BRZ

Limited

Unscored

$35,851

Medford, OR 97501

Market price position

Lowest comparable ($)

34,199

Highest comparable ($)

38,414

This vehicle's price ($)

35,851

$35,851 · within market range

$34,199comparable$38,414

Regional range: $34,199 – $38,414
vs. market: $1,652 above low · $2,563 below high
Comparable vehicles: 6

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 13–58 days.

Verify before inquiring

This listing has been on market about 3.1x longer than typical for similar vehicles (cohort sells in 13–58 days; this one is at 178). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$36,725 – $38,224

Regional Range$34,199 – $38,414

Dealer Info

Hidden

Medford, OR

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About This 2026 Subaru BRZ

Listing updated: May 6, 2026

Listed by a franchise dealer in Medford, OR · On lot for 178 days · VIN verifiable at NHTSA

This new 2026 Subaru BRZ Limited is listed at $35,851 by a franchise dealer in Medford, OR 97501. The exterior color is Red. It features a RWD drivetrain with a 2.4L H4 engine and Manual transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 6 similar vehicles in the Medford market, the estimated market range is $34,199 to $38,414. The local market range in OR is $36,725 to $38,224.

This vehicle has been on the lot for 178 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2026 Subaru BRZ against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JF1ZDBE10T9700101 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Subaru BRZ Market in OR

Comparable Vehicles

Average Price

$38,113

Price Range

$28,665–$48,739

Avg Days on Lot

Based on 77 comparable 2024-2028 Subaru BRZ listings in OR, the average asking price is $38,113. This listing at $35,851 is $2,262 below average (6% below market). Comparable prices in OR range from $28,665 to $48,739. Similar vehicles spend an average of 68 days on dealer lots in this market.