Is the $31,946 price on this 2026 Kia Sportage a good deal?

OAV rates this as a Great Deal because the asking price of $31,946 is below the typical market range for this vehicle.

What is the average price for a 2026 Kia Sportage in WI?

Based on 1,832 comparable listings in WI, the average asking price for a 2024-2028 Kia Sportage is $34,130, with prices ranging from $18,794 to $49,725.

How long does a 2026 Kia Sportage typically stay on dealer lots?

Comparable Kia Sportage listings in WI spend an average of 67 days on dealer lots.

Where is this 2026 Kia Sportage located?

This vehicle is listed in Wausau, WI 54401. VIN: 5XYK33DF7TG424807. Mileage: 9 miles.

What is the fair market price range for this 2026 Kia Sportage?

OAV's Price-to-Market analysis estimates the fair market range is $32,657 to $35,317, based on 4 comparable vehicles.

Vehicle Details

VIN5XYK33DF7TG424807

TrimEX

Exterior ColorBlue

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$32,305

Days on Lot71

2026 Kia Sportage

Unscored

$31,9469 miles

Wausau, WI 54401

Is this 2026 Kia Sportage EX a good deal?

OAV verdict: Unscored

Why: Listed at $31,946, comparable market range $32,657–$35,317, based on 4 comparable listings. Days on lot: 71 days (market average 67 days).

Market price position

Lowest comparable ($)

32,657

Highest comparable ($)

35,317

This vehicle's price ($)

31,946

$31,946 · $711 below market low

$32,657comparable$35,317

Regional range: $32,657 – $35,317
vs. market low: — $711 (2% below)
Comparable vehicles: 4

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 11–55 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$32,657 – $35,317

Regional Range$32,657 – $35,317

Dealer Info

Hidden

Wausau, WI

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About This 2026 Kia Sportage

Listing updated: May 16, 2026

Listed by a franchise dealer in Wausau, WI · On lot for 71 days · VIN verifiable at NHTSA

This new 2026 Kia Sportage EX is listed at $31,946 by a franchise dealer in Wausau, WI 54401. It has 9 miles on the odometer. The exterior color is Blue. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 4 similar vehicles in the Wausau market, the estimated market range is $32,657 to $35,317. The local market range in WI is $32,657 to $35,317.

This vehicle has been on the lot for 71 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Wausau, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Kia Sportage against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Wausau, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYK33DF7TG424807 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Kia Sportage Market in WI

Comparable Vehicles

1,832

Average Price

$34,130

Price Range

$18,794–$49,725

Avg Days on Lot

Based on 1,832 comparable 2024-2028 Kia Sportage listings in WI, the average asking price is $34,130. This listing at $31,946 is $2,184 below average (6% below market). Comparable prices in WI range from $18,794 to $49,725. Similar vehicles spend an average of 67 days on dealer lots in this market.