
Vehicle Details
2024 Kia Sportage
EX
Madison, WI 53713
Is this 2024 Kia Sportage EX a good deal?
OAV verdict: Fair Price
Why: Listed at $26,499, comparable market range $25,500–$27,999, based on 11 comparable listings. Days on lot: 60 days (market average 57 days).
Market price position
$26,499 · within market range
- Regional range
- $25,500 – $27,999
- vs. market
- $999 above low · $1,500 below high
- Comparable vehicles
- 11
Similar vehicles recently sold in an estimated 9–41 days.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Dealer Info
Madison, WI
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About This 2024 Kia Sportage
Listing updated: May 20, 2026Listed by a franchise dealer in Madison, WI · On lot for 60 days · VIN verifiable at NHTSA
This used 2024 Kia Sportage EX is listed at $26,499 by a franchise dealer in Madison, WI 53713. It has 17,182 miles on the odometer. The exterior color is Gray. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 11 similar vehicles in the Madison market, the estimated market range is $25,500 to $27,999. The local market range in WI is $26,497 to $26,497.
This vehicle has been on the lot for 60 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Madison, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2024 Kia Sportage against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYK33DF6RG149794 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2024 Kia Sportage Market in WI
Comparable Vehicles
2,491
Average Price
$32,275
Price Range
$12,495–$49,775
Avg Days on Lot
57
Based on 2,491 comparable 2022-2026 Kia Sportage listings in WI, the average asking price is $32,275. This listing at $26,499 is $5,776 below average (18% below market). Comparable prices in WI range from $12,495 to $49,775. Similar vehicles spend an average of 57 days on dealer lots in this market.
Similar Kia Sportage Listings in WI
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: EX — compare trims below)

2025 Kia Sportage
LX
Evansville, WI

2026 Kia Sportage
LX
Menomonee Falls, WI

2026 Kia Sportage
LX
Hudson, WI
2025 Kia Sportage
LX
Baraboo, WI

2025 Kia Sportage
LX
Evansville, WI

2026 Kia Sportage
LX
Hudson, WI

2026 Kia Sportage
LX
Hudson, WI

2026 Kia Sportage
LX
Hudson, WI