2023 Kia Sportage

Listed by a franchise dealer in Madison, WI · On lot for 58 days · VIN verifiable at NHTSA

This used 2023 Kia Sportage EX is listed at $23,490 by zimbrick automotive in Madison, WI 53713. It has 35,218 miles on the odometer. The exterior color is Blue. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 14 similar vehicles in the Madison market, the estimated market range is $14,994 to $24,998. The local market range in WI is $21,900 to $21,900.

This vehicle has been on the lot for 58 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Madison, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

• View the full Madison, WI suvs market →
• All vehicles in Madison, WI →
• All vehicles in WI →
• All vehicles from this dealer →

How this deal is rated

OAV compares this 2023 Kia Sportage against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the typical range for comparable vehicles.
• Fair Price — priced within the expected range for comparable vehicles.
• Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYK33AF4PG038226 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Kia Sportage Market in WI

Based on 993 comparable 2021-2025 Kia Sportage listings in WI, the average asking price is $25,013. This listing at $23,490 is $1,523 below average (6% below market). Comparable prices in WI range from $12,495 to $36,348. Similar vehicles spend an average of 33 days on dealer lots in this market.

Similar Kia Sportage Listings in WI

8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: EX — compare trims below)