2020 Toyota Highlander LE
Vehicle Details
LE
Kennesaw, GA 30144
Is this 2020 Toyota Highlander LE a good deal?
OAV verdict: Fair Price
Why: Listed at $31,998, comparable market range $20,000–$34,475, based on 12 comparable listings. Days on lot: 7 days (market average 47 days).
Market price position
$31,998 · within market range
- Comparable range
- $20,000 – $34,475
- vs. market
- $11,998 above low · $2,477 below high
- Comparable vehicles
- 12
Market Retail Price (MRP™)
$27,238This vehicle $31,998 · $4,760 (17%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$31,070This vehicle $31,998 · $928 (3%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-14) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 10–28 days, and this listing is still within that typical selling window.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Carmax Town Center
Kennesaw, GA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Carmax Town Center for current availability of this 2020 Toyota Highlander LE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2020 Toyota Highlander
Listing updated: Aug 14, 2026Listed by an independent dealer in Kennesaw, GA · On lot for 7 days · VIN verifiable at NHTSA
This used 2020 Toyota Highlander LE is listed at $31,998 by carmax town center in Kennesaw, GA 30144. It has 20,472 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Blue. It features a FWD drivetrain with a 3.5L V6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 12 comparable listings matched to this vehicle, the estimated market range is $20,000 to $34,475. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 7 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Kennesaw, GA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2020 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Kennesaw, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDZZRAH2LS029040 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2020 Toyota Highlander Market in GA
GA Market Listings
275
Average Price
$28,343
Price Range
$13,489–$50,201
Avg Days on Lot
47
Based on all 275 2018-2022 Toyota Highlander listings in the GA market, the average asking price is $28,343. This listing at $31,998 is $3,655 above the broader GA average (13% above the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $13,489 to $50,201. Similar vehicles spend an average of 47 days on dealer lots in this market.
Similar Toyota Highlander Listings in GA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: LE — compare trims below)
2019 Toyota Highlander
LE
Martinez, GA
2022 Toyota Highlander
LE
Norcross, GA
2021 Toyota Highlander
LE
Atlanta, GA
2020 Toyota Highlander
LE
Norcross, GA
2018 Toyota Highlander
XLE
Macon, GA
2021 Toyota Highlander
XLE
Peachtree Corners, GA
2019 Toyota Highlander
Limited
Kennesaw, GA
2022 Toyota Highlander
L
LaGrange, GA