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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Toyota Highlander XLE

2023 Toyota HighlanderView this vehicle at gary rome auto group →

Vehicle Details

VIN5TDKDRBH4PS007108
TrimXLE
Exterior ColorWhite
Drivetrain4WD
Engine2.4L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot166

XLE

Fair Price
$36,28338,350 mi

Holyoke, MA 01040

Is this 2023 Toyota Highlander XLE a good deal?

OAV verdict: Fair Price

Why: Listed at $36,283, comparable market range $34,800–$40,789, based on 49 comparable listings. Listed 166 days · longer than most comparable local listings (typical ~15–75 days).

Market price position

$36,283 · within market range

Comparable range
$34,800 – $40,789
vs. market
$1,483 above low · $4,506 below high
Comparable vehicles
49

Market Retail Price (MRP™)

$37,795

This vehicle $36,283 · $1,512 (4%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$37,249

This vehicle $36,283 · $966 (3%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-30) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1553 days.

Verify before inquiring
  • This listing has been available about 3.1x longer than comparable vehicles typically take to sell (cohort sells in 15–53 days; this one is at 166). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$36,384 – $36,384
Regional Range$34,800 – $40,789

Gary Rome Auto Group

Holyoke, MA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Toyota Highlander

Listing updated: Aug 30, 2026

Listed by a franchise dealer in Holyoke, MA · On lot for 166 days · VIN verifiable at NHTSA

This used 2023 Toyota Highlander XLE is listed at $36,283 by gary rome auto group in Holyoke, MA 01040. It has 38,350 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 49 comparable listings matched to this vehicle, the estimated market range is $34,800 to $40,789. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 166 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Holyoke, MA suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2023 Toyota Highlander against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Holyoke, MA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRBH4PS007108 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.

2023 Toyota Highlander Market in MA

MA Market Listings

258

Average Price

$37,459

Price Range

$28,998–$44,626

Avg Days on Lot

62

Based on all 258 2021-2025 Toyota Highlander listings in the MA market, the average asking price is $37,459. This listing at $36,283 is $1,176 below the broader MA average (3% below the MA average). This is a wider, all-trim comparison across MA; OAV's price verdict above uses the closer comparable set. Comparable prices in MA range from $28,998 to $44,626. Similar vehicles spend an average of 62 days on dealer lots in this market.

Similar Toyota Highlander Listings in MA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XLE — compare trims below)