Is the $37,997 price on this 2024 Toyota Highlander a good deal?

OAV rates this as Fair Price because the asking price of $37,997 is within the typical market range for this vehicle.

What is the average price for a 2024 Toyota Highlander in GA?

Based on 2,057 comparable listings in GA, the average asking price for a 2022-2026 Toyota Highlander is $41,318, with prices ranging from $13,500 to $64,003.

How long does a 2024 Toyota Highlander typically stay on dealer lots?

Comparable Toyota Highlander listings in GA spend an average of 32 days on dealer lots.

Where is this 2024 Toyota Highlander located?

This vehicle is listed in Atlanta, GA 30341. VIN: 5TDKDRAHXRS547342. Mileage: 28,991 miles.

What is the fair market price range for this 2024 Toyota Highlander?

OAV's Price-to-Market analysis estimates the fair market range is $28,281 to $49,944, based on 94 comparable vehicles.

Vehicle Details

VIN5TDKDRAHXRS547342

TrimXLE

Exterior ColorWhite

DrivetrainFWD

Engine2.4L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot43

2024 Toyota Highlander

XLE

Fair Price

$37,99728,991 miles

Atlanta, GA 30341

Market price position

Lowest comparable ($)

28,281

Highest comparable ($)

49,944

This vehicle's price ($)

37,997

$37,997 · within market range

$28,281comparable$49,944

Regional range: $28,281 – $49,944
vs. market: $9,716 above low · $11,947 below high
Comparable vehicles: 94

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 13–62 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$28,281 – $49,944

Dealer Info

Hidden

Atlanta, GA

This dealer is not yet on OAV

Request a connection and we'll notify the dealer you're interested

View all vehicles from this franchise dealer in Atlanta, GA →

About This 2024 Toyota Highlander

Listing updated: May 15, 2026

Listed by a franchise dealer in Atlanta, GA · On lot for 43 days · VIN verifiable at NHTSA

This used 2024 Toyota Highlander XLE is listed at $37,997 by a franchise dealer in Atlanta, GA 30341. It has 28,991 miles on the odometer. The exterior color is White. It features a FWD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 94 similar vehicles in the Atlanta market, the estimated market range is $28,281 to $49,944.

This vehicle has been on the lot for 43 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Atlanta, GA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2024 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Atlanta, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRAHXRS547342 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2024 Toyota Highlander Market in GA

Comparable Vehicles

2,057

Average Price

$41,318

Price Range

$13,500–$64,003

Avg Days on Lot

Based on 2,057 comparable 2022-2026 Toyota Highlander listings in GA, the average asking price is $41,318. This listing at $37,997 is $3,321 below average (8% below market). Comparable prices in GA range from $13,500 to $64,003. Similar vehicles spend an average of 32 days on dealer lots in this market.