2023 Toyota Highlander

Listed by a franchise dealer in Fitchburg, MA · On lot for 52 days · VIN verifiable at NHTSA

This used 2023 Toyota Highlander LE is listed at $33,474 by a franchise dealer in Fitchburg, MA 01420. It has 30,631 miles on the odometer. It features a FWD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 90 similar vehicles in the Fitchburg market, the estimated market range is $24,995 to $37,772.

This vehicle has been on the lot for 52 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Fitchburg, MA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

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How this deal is rated

OAV compares this 2023 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the typical range for comparable vehicles.
• Fair Price — priced within the expected range for comparable vehicles.
• Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Fitchburg, MA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRAH5PS510776 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Highlander Market in MA

Based on 1,955 comparable 2021-2025 Toyota Highlander listings in MA, the average asking price is $38,320. This listing at $33,474 is $4,846 below average (13% below market). Comparable prices in MA range from $22,495 to $54,476. Similar vehicles spend an average of 35 days on dealer lots in this market.

Similar Toyota Highlander Listings in MA

8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: LE — compare trims below)