Is the $36,220 price on this 2024 Toyota Highlander a good deal?

OAV rates this as a Great Deal because the asking price of $36,220 is below the typical market range for this vehicle.

What is the average price for a 2024 Toyota Highlander in GA?

Based on 2,092 comparable listings in GA, the average asking price for a 2022-2026 Toyota Highlander is $41,073, with prices ranging from $21,487 to $64,003.

How long does a 2024 Toyota Highlander typically stay on dealer lots?

Comparable Toyota Highlander listings in GA spend an average of 32 days on dealer lots.

Where is this 2024 Toyota Highlander located?

This vehicle is listed in Pooler, GA 31322. VIN: 5TDKDRAH4RS538586. Mileage: 48,489 miles.

What is the fair market price range for this 2024 Toyota Highlander?

OAV's Price-to-Market analysis estimates the fair market range is $36,253 to $39,848, based on 26 comparable vehicles.

Vehicle Details

VIN5TDKDRAH4RS538586

TrimLE

Exterior ColorWhite

DrivetrainFWD

Engine2.4L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot21

2024 Toyota Highlander

Great Deal

$36,22048,489 mi

Pooler, GA 31322

Is this 2024 Toyota Highlander LE a good deal?

OAV verdict: Great Deal

Why: Listed at $36,220, comparable market range $36,253–$39,848, based on 26 comparable listings. Days on lot: 21 days (market average 32 days).

Market price position

Lowest comparable ($)

36,253

Highest comparable ($)

39,848

This vehicle's price ($)

36,220

$36,220 · $33 below market low

$36,253comparable$39,848

Regional range: $36,253 – $39,848
vs. market low: — $33 (0% below)
Comparable vehicles: 26

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 18–66 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$36,253 – $39,848

Dealer Info

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Pooler, GA

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About This 2024 Toyota Highlander

Listing updated: May 19, 2026

Listed by an independent dealer in Pooler, GA · On lot for 21 days · VIN verifiable at NHTSA

This used 2024 Toyota Highlander LE is listed at $36,220 by an independent dealer in Pooler, GA 31322. It has 48,489 miles on the odometer. The exterior color is White. It features a FWD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 26 similar vehicles in the Pooler market, the estimated market range is $36,253 to $39,848.

This vehicle has been on the lot for 21 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Pooler, GA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2024 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Pooler, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRAH4RS538586 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2024 Toyota Highlander Market in GA

Comparable Vehicles

2,092

Average Price

$41,073

Price Range

$21,487–$64,003

Avg Days on Lot

Based on 2,092 comparable 2022-2026 Toyota Highlander listings in GA, the average asking price is $41,073. This listing at $36,220 is $4,853 below average (12% below market). Comparable prices in GA range from $21,487 to $64,003. Similar vehicles spend an average of 32 days on dealer lots in this market.