2023 Toyota Highlander

Listed by a used car dealer in Cocoa, FL · On lot for 2 days · VIN verifiable at NHTSA

This used 2023 Toyota Highlander XLE is listed at $35,991 by a licensed dealer in Cocoa, FL 32926. It has 34,240 miles on the odometer. The exterior color is Silver. It features a FWD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 46 similar vehicles in the Cocoa market, the estimated market range is $24,999 to $40,402. The local market range in FL is $36,512 to $36,512.

This vehicle has been on the lot for 2 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Cocoa, FL suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

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How this deal is rated

OAV compares this 2023 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the typical range for comparable vehicles.
• Fair Price — priced within the expected range for comparable vehicles.
• Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a licensed dealer in Cocoa, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRAH2PS044420 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Highlander Market in FL

Based on 3,750 comparable 2021-2025 Toyota Highlander listings in FL, the average asking price is $34,732. This listing at $35,991 is $1,259 above average (4% above market). Comparable prices in FL range from $18,990 to $69,998. Similar vehicles spend an average of 34 days on dealer lots in this market.

Similar Toyota Highlander Listings in FL

8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: XLE — compare trims below)