Is the $39,157 price on this 2023 Toyota Highlander a good deal?

OAV rates this as a Great Deal because the asking price of $39,157 is below the typical market range for this vehicle.

What is the average price for a 2023 Toyota Highlander in SC?

Based on 1,254 comparable listings in SC, the average asking price for a 2021-2025 Toyota Highlander is $37,471, with prices ranging from $20,900 to $60,720.

How long does a 2023 Toyota Highlander typically stay on dealer lots?

Comparable Toyota Highlander listings in SC spend an average of 30 days on dealer lots.

Where is this 2023 Toyota Highlander located?

This vehicle is listed in Orangeburg, SC 29118. VIN: 5TDKDRAH0PS508935. Mileage: 51,925 miles.

What is the fair market price range for this 2023 Toyota Highlander?

OAV's Price-to-Market analysis estimates the fair market range is $45,597 to $45,697, based on 3 comparable vehicles.

Vehicle Details

VIN5TDKDRAH0PS508935

TrimPlatinum

Exterior ColorRed

DrivetrainFWD

Engine2.4L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot38

2023 Toyota Highlander

Platinum

Unscored

$39,15751,925 mi

Orangeburg, SC 29118

Is this 2023 Toyota Highlander Platinum a good deal?

OAV verdict: Unscored

Why: Listed at $39,157, comparable market range $45,597–$45,697, based on 3 comparable listings. Days on lot: 38 days (market average 30 days).

Market price position

Lowest comparable ($)

45,597

Highest comparable ($)

45,697

This vehicle's price ($)

39,157

$39,157 · $6,440 below market low

$45,597 – $45,697 comparable

Regional range: $45,597 – $45,697
vs. market low: — $6,440 (14% below)
Comparable vehicles: 3

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 12–46 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$45,597 – $45,697

Dealer Info

Hidden

Orangeburg, SC

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About This 2023 Toyota Highlander

Listing updated: May 19, 2026

Listed by a franchise dealer in Orangeburg, SC · On lot for 38 days · VIN verifiable at NHTSA

This used 2023 Toyota Highlander Platinum is listed at $39,157 by a franchise dealer in Orangeburg, SC 29118. It has 51,925 miles on the odometer. The exterior color is Red. It features a FWD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 3 similar vehicles in the Orangeburg market, the estimated market range is $45,597 to $45,697.

This vehicle has been on the lot for 38 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Orangeburg, SC suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Orangeburg, SC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRAH0PS508935 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Highlander Market in SC

Comparable Vehicles

1,254

Average Price

$37,471

Price Range

$20,900–$60,720

Avg Days on Lot

Based on 1,254 comparable 2021-2025 Toyota Highlander listings in SC, the average asking price is $37,471. This listing at $39,157 is $1,686 above average (4% above market). Comparable prices in SC range from $20,900 to $60,720. Similar vehicles spend an average of 30 days on dealer lots in this market.