
Vehicle Details
2018 Toyota Highlander
XLE
Madison, WI 53713
Market price position
$18,099 · $6,761 below market low
- Regional range
- $24,860 – $24,974
- vs. market low
- — $6,761 (27% below)
- Comparable vehicles
- 4
Similar vehicles recently sold in an estimated 12–54 days.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Dealer Info
Madison, WI
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About This 2018 Toyota Highlander
Listing updated: May 15, 2026Listed by a franchise dealer in Madison, WI · On lot for 19 days · VIN verifiable at NHTSA
This used 2018 Toyota Highlander XLE is listed at $18,099 by a franchise dealer in Madison, WI 53713. It has 168,130 miles on the odometer. The exterior color is Red. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 4 similar vehicles in the Madison market, the estimated market range is $24,860 to $24,974. The local market range in WI is $24,860 to $24,974.
This vehicle has been on the lot for 19 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Madison, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2018 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDJZRFH4JS809396 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2018 Toyota Highlander Market in WI
Comparable Vehicles
300
Average Price
$25,977
Price Range
$14,899–$80,349
Avg Days on Lot
36
Based on 300 comparable 2016-2020 Toyota Highlander listings in WI, the average asking price is $25,977. This listing at $18,099 is $7,878 below average (30% below market). Comparable prices in WI range from $14,899 to $80,349. Similar vehicles spend an average of 36 days on dealer lots in this market.
Similar Toyota Highlander Listings in WI
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: XLE — compare trims below)

2017 Toyota Highlander
Limited
Hudson, WI

2016 Toyota Highlander
Limited
Milwaukee, WI

2016 Toyota Highlander
Limited
Berlin, WI

2016 Toyota Highlander
Limited
Milwaukee, WI

2018 Toyota Highlander
Limited
Chippewa Falls, WI

2017 Toyota Highlander
Limited
La Crosse, WI
2019 Toyota Highlander
Limited Platinum
Delavan, WI

2017 Toyota Highlander
Limited
Waukesha, WI