Is the $28,428 price on this 2020 Toyota Highlander a good deal?

OAV rates this as Fair Price because the asking price of $28,428 is within the typical market range for this vehicle.

What is the average price for a 2020 Toyota Highlander in WI?

Based on 523 comparable listings in WI, the average asking price for a 2018-2022 Toyota Highlander is $30,799, with prices ranging from $15,337 to $80,349.

How long does a 2020 Toyota Highlander typically stay on dealer lots?

Comparable Toyota Highlander listings in WI spend an average of 33 days on dealer lots.

Where is this 2020 Toyota Highlander located?

This vehicle is listed in Madison, WI 53713. VIN: 5TDGZRBH6LS518093. Mileage: 86,449 miles.

What is the fair market price range for this 2020 Toyota Highlander?

OAV's Price-to-Market analysis estimates the fair market range is $26,627 to $31,500, based on 10 comparable vehicles.

Vehicle Details

VIN5TDGZRBH6LS518093

TrimXLE

Exterior ColorBlack

Drivetrain4WD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot10

2020 Toyota Highlander

XLE

Fair Price

$28,42886,449 miles

Madison, WI 53713

Is this 2020 Toyota Highlander XLE a good deal?

OAV verdict: Fair Price

Why: Listed at $28,428, comparable market range $26,627–$31,500, based on 10 comparable listings. Days on lot: 10 days (market average 33 days).

Market price position

Lowest comparable ($)

26,627

Highest comparable ($)

31,500

This vehicle's price ($)

28,428

$28,428 · within market range

$26,627comparable$31,500

Regional range: $26,627 – $31,500
vs. market: $1,801 above low · $3,072 below high
Comparable vehicles: 10

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 11–45 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$29,818 – $29,818

Regional Range$26,627 – $31,500

Dealer Info

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Madison, WI

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About This 2020 Toyota Highlander

Listing updated: May 17, 2026

Listed by a franchise dealer in Madison, WI · On lot for 10 days · VIN verifiable at NHTSA

This used 2020 Toyota Highlander XLE is listed at $28,428 by a franchise dealer in Madison, WI 53713. It has 86,449 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 10 similar vehicles in the Madison market, the estimated market range is $26,627 to $31,500. The local market range in WI is $29,818 to $29,818.

This vehicle has been on the lot for 10 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Madison, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2020 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDGZRBH6LS518093 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2020 Toyota Highlander Market in WI

Comparable Vehicles

523

Average Price

$30,799

Price Range

$15,337–$80,349

Avg Days on Lot

Based on 523 comparable 2018-2022 Toyota Highlander listings in WI, the average asking price is $30,799. This listing at $28,428 is $2,371 below average (8% below market). Comparable prices in WI range from $15,337 to $80,349. Similar vehicles spend an average of 33 days on dealer lots in this market.