Is the $37,094 price on this 2020 Toyota Highlander a good deal?

OAV rates this as Fair Price because the asking price of $37,094 is within the typical market range for this vehicle.

What is the average price for a 2020 Toyota Highlander in WI?

Based on 452 comparable listings in WI, the average asking price for a 2018-2022 Toyota Highlander is $30,430, with prices ranging from $15,337 to $80,349.

How long does a 2020 Toyota Highlander typically stay on dealer lots?

Comparable Toyota Highlander listings in WI spend an average of 36 days on dealer lots.

Where is this 2020 Toyota Highlander located?

This vehicle is listed in Green Bay, WI 54311. VIN: 5TDDBRCH5LS009098. Mileage: 45,702 miles.

What is the fair market price range for this 2020 Toyota Highlander?

OAV's Price-to-Market analysis estimates the fair market range is $37,094 to $37,094, based on available comparable vehicles.

Vehicle Details

VIN5TDDBRCH5LS009098

TrimLimited

Exterior ColorWhite

Drivetrain4WD

Engine2.5L I4

TransmissionCVT

Fuel TypeElectric / Unleaded

Inventory Typeused

Days on Lot37

2020 Toyota Highlander

Limited

Unscored

$37,09445,702 miles

Green Bay, WI 54311

Market price position

Lowest comparable ($)

37,094

Highest comparable ($)

37,094

This vehicle's price ($)

37,094

$37,094 · only listing at this price

$37,094 — single data point

Regional range: $37,094 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 10–44 days.

What does Demand-Verified mean?

Dealer Info

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Green Bay, WI

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About This 2020 Toyota Highlander

Listing updated: May 14, 2026

Listed by a franchise dealer in Green Bay, WI · On lot for 37 days · VIN verifiable at NHTSA

This used 2020 Toyota Highlander Limited is listed at $37,094 by a franchise dealer in Green Bay, WI 54311. It has 45,702 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on available similar vehicles in the Green Bay market, the estimated market range is $37,094 to $37,094.

This vehicle has been on the lot for 37 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Green Bay, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2020 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Green Bay, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDDBRCH5LS009098 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2020 Toyota Highlander Market in WI

Comparable Vehicles

452

Average Price

$30,430

Price Range

$15,337–$80,349

Avg Days on Lot

Based on 452 comparable 2018-2022 Toyota Highlander listings in WI, the average asking price is $30,430. This listing at $37,094 is $6,664 above average (22% above market). Comparable prices in WI range from $15,337 to $80,349. Similar vehicles spend an average of 36 days on dealer lots in this market.