Is the $37,998 price on this 2023 Toyota Highlander a good deal?

OAV rates this as Overpriced because the asking price of $37,998 is above the typical market range for this vehicle.

What is the average price for a 2023 Toyota Highlander in MI?

Based on 611 comparable listings in MI, the average asking price for a 2021-2025 Toyota Highlander is $35,707, with prices ranging from $20,995 to $55,008.

How long does a 2023 Toyota Highlander typically stay on dealer lots?

Comparable Toyota Highlander listings in MI spend an average of 48 days on dealer lots.

Where is this 2023 Toyota Highlander located?

This vehicle is listed in Kentwood, MI 49512. VIN: 5TDBBRCH9PS131153. Mileage: 40,696 miles.

What is the fair market price range for this 2023 Toyota Highlander?

OAV's Price-to-Market analysis estimates the fair market range is $28,856 to $35,917, based on 32 comparable vehicles.

Vehicle Details

VIN5TDBBRCH9PS131153

TrimLE

Exterior ColorGray

Drivetrain4WD

Engine2.5L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typeused

Days on Lot28

Days on Market27

2023 Toyota Highlander

Overpriced

$37,99840,696 miles

Kentwood, MI 49512

Market price position

Lowest comparable ($)

28,856

Highest comparable ($)

35,917

This vehicle's price ($)

37,998

$37,998 · $2,081 above market high

$28,856comparable$35,917

Regional range: $28,856 – $35,917
vs. market high: + $2,081 (6% above)
Comparable vehicles: 32

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 12–59 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$28,856 – $35,917

Dealer Info

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Kentwood, MI

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About This 2023 Toyota Highlander

Listing updated: May 5, 2026

Listed by an independent dealer in Kentwood, MI · On lot for 28 days · VIN verifiable at NHTSA

This used 2023 Toyota Highlander LE is listed at $37,998 by an independent dealer in Kentwood, MI 49512. It has 40,696 miles on the odometer. The exterior color is Gray. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Overpriced — priced above market value. Based on 32 similar vehicles in the Kentwood market, the estimated market range is $28,856 to $35,917.

This vehicle has been on the lot for 28 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2023 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Kentwood, MI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDBBRCH9PS131153 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Highlander Market in MI

Comparable Vehicles

611

Average Price

$35,707

Price Range

$20,995–$55,008

Avg Days on Lot

Based on 611 comparable 2021-2025 Toyota Highlander listings in MI, the average asking price is $35,707. This listing at $37,998 is $2,291 above average (6% above market). Comparable prices in MI range from $20,995 to $55,008. Similar vehicles spend an average of 48 days on dealer lots in this market.