Is the $43,938 price on this 2024 Toyota Grand Highlander a good deal?

OAV rates this as a Great Deal because the asking price of $43,938 is below the typical market range for this vehicle.

What is the average price for a 2024 Toyota Grand Highlander in CA?

Based on 3,484 comparable listings in CA, the average asking price for a 2022-2026 Toyota Grand Highlander is $56,354, with prices ranging from $37,199 to $72,900.

How long does a 2024 Toyota Grand Highlander typically stay on dealer lots?

Comparable Toyota Grand Highlander listings in CA spend an average of 23 days on dealer lots.

Where is this 2024 Toyota Grand Highlander located?

This vehicle is listed in Norco, CA 92860. VIN: 5TDAAAA50RS001967. Mileage: 32,778 miles.

What is the fair market price range for this 2024 Toyota Grand Highlander?

OAV's Price-to-Market analysis estimates the fair market range is $44,000 to $55,998, based on 32 comparable vehicles.

Vehicle Details

VIN5TDAAAA50RS001967

TrimLimited

Exterior ColorWhite

DrivetrainFWD

Engine2.4L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot52

2024 Toyota Grand Highlander

Limited

Great Deal

$43,93832,778 miles

Norco, CA 92860

Market price position

Lowest comparable ($)

44,000

Highest comparable ($)

55,998

This vehicle's price ($)

43,938

$43,938 · $62 below market low

$44,000comparable$55,998

Regional range: $44,000 – $55,998
vs. market low: — $62 (0% below)
Comparable vehicles: 32

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 11–45 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$44,000 – $55,998

Dealer Info

Hidden

Norco, CA

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About This 2024 Toyota Grand Highlander

Listing updated: May 13, 2026

Listed by a franchise dealer in Norco, CA · On lot for 52 days · VIN verifiable at NHTSA

This used 2024 Toyota Grand Highlander Limited is listed at $43,938 by a franchise dealer in Norco, CA 92860. It has 32,778 miles on the odometer. The exterior color is White. It features a FWD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 32 similar vehicles in the Norco market, the estimated market range is $44,000 to $55,998.

This vehicle has been on the lot for 52 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Norco, CA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2024 Toyota Grand Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Norco, CA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDAAAA50RS001967 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2024 Toyota Grand Highlander Market in CA

Comparable Vehicles

3,484

Average Price

$56,354

Price Range

$37,199–$72,900

Avg Days on Lot

Based on 3,484 comparable 2022-2026 Toyota Grand Highlander listings in CA, the average asking price is $56,354. This listing at $43,938 is $12,416 below average (22% below market). Comparable prices in CA range from $37,199 to $72,900. Similar vehicles spend an average of 23 days on dealer lots in this market.