Is the $13,899 price on this 2018 Hyundai Santa Fe a good deal?

OAV rates this as Overpriced because the asking price of $13,899 is above the typical market range for this vehicle.

What is the average price for a 2018 Hyundai Santa Fe in WI?

Based on 207 comparable listings in WI, the average asking price for a 2016-2020 Hyundai Santa Fe is $15,028, with prices ranging from $6,500 to $23,348.

How long does a 2018 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in WI spend an average of 45 days on dealer lots.

Where is this 2018 Hyundai Santa Fe located?

This vehicle is listed in Madison, WI 53716. VIN: 5NMZTDLB1JH096158. Mileage: 121,040 miles.

What is the fair market price range for this 2018 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $8,900 to $10,999, based on 5 comparable vehicles.

No Photo Available

Vehicle Details

VIN5NMZTDLB1JH096158

TrimSport

Exterior ColorBlack

Drivetrain4WD

Engine2.4L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot774

2018 Hyundai Santa Fe

Sport

Unscored

$13,899121,040 mi

Madison, WI 53716

Is this 2018 Hyundai Santa Fe Sport a good deal?

OAV verdict: Unscored

Why: Listed at $13,899, comparable market range $8,900–$10,999, based on 5 comparable listings. Days on lot: 774 days (market average 45 days).

Market price position

Lowest comparable ($)

8,900

Highest comparable ($)

10,999

This vehicle's price ($)

13,899

$13,899 · $2,900 above market high

$8,900comparable$10,999

Regional range: $8,900 – $10,999
vs. market high: + $2,900 (26% above)
Comparable vehicles: 5

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 11–60 days.

Verify before inquiring

This listing has been on market about 12.9x longer than typical for similar vehicles (cohort sells in 11–60 days; this one is at 774). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$8,900 – $10,999

Dealer Info

Hidden

Madison, WI

This dealer is not yet on OAV

Request a connection and we'll notify the dealer you're interested

View all vehicles from this independent dealer in Madison, WI →

About This 2018 Hyundai Santa Fe

Listing updated: May 23, 2026

Listed by an independent dealer in Madison, WI · On lot for 774 days · VIN verifiable at NHTSA

This used 2018 Hyundai Santa Fe Sport is listed at $13,899 by an independent dealer in Madison, WI 53716. It has 121,040 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 5 similar vehicles in the Madison market, the estimated market range is $8,900 to $10,999.

This vehicle has been on the lot for 774 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Madison, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2018 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMZTDLB1JH096158 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2018 Hyundai Santa Fe Market in WI

Comparable Vehicles

207

Average Price

$15,028

Price Range

$6,500–$23,348

Avg Days on Lot

Based on 207 comparable 2016-2020 Hyundai Santa Fe listings in WI, the average asking price is $15,028. This listing at $13,899 is $1,129 below average (8% below market). Comparable prices in WI range from $6,500 to $23,348. Similar vehicles spend an average of 45 days on dealer lots in this market.