Is the $22,998 price on this 2023 Hyundai Santa Fe a good deal?

OAV rates this as Fair Price because the asking price of $22,998 is within the typical market range for this vehicle.

What is the average price for a 2023 Hyundai Santa Fe in NJ?

Based on 289 comparable listings in NJ, the average asking price for a 2021-2025 Hyundai Santa Fe is $27,278, with prices ranging from $11,498 to $53,129.

How long does a 2023 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in NJ spend an average of 80 days on dealer lots.

Where is this 2023 Hyundai Santa Fe located?

This vehicle is listed in North Plainfield, NJ 07060. VIN: 5NMS2DAJ5PH547552. Mileage: 37,252 miles.

What is the fair market price range for this 2023 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $12,999 to $30,294, based on 236 comparable vehicles.

No Photo Available

Vehicle Details

VIN5NMS2DAJ5PH547552

TrimSEL

Exterior ColorBlue

Drivetrain4WD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot32

2023 Hyundai Santa Fe

SEL

Fair Price

$22,99837,252 mi

North Plainfield, NJ 07060

Is this 2023 Hyundai Santa Fe SEL a good deal?

OAV verdict: Fair Price

Why: Listed at $22,998, comparable market range $12,999–$30,294, based on 236 comparable listings. Days on lot: 32 days (market average 80 days).

Market price position

$22,998 · within market range

$12,999comparable$30,294

Regional range: $12,999 – $30,294
vs. market: $9,999 above low · $7,296 below high
Comparable vehicles: 236

Market Retail Price (MRP™)

$21,647

This vehicle $22,998 · $1,351 (6%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$24,094

This vehicle $22,998 · $1,096 (5%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-28) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 17–64 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$12,999 – $30,294

Genesis Of North Plainfield

North Plainfield, NJ

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from genesis of north plainfield →

Request availability and out-the-door price

OAV will route your inquiry to Genesis Of North Plainfield for current availability of this 2023 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Hyundai Santa Fe

Listing updated: Jul 28, 2026

Listed by a franchise dealer in North Plainfield, NJ · On lot for 32 days · VIN verifiable at NHTSA

This used 2023 Hyundai Santa Fe SEL is listed at $22,998 by genesis of north plainfield in North Plainfield, NJ 07060. It has 37,252 miles on the odometer. The exterior color is Blue. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 236 similar vehicles in the North Plainfield market, the estimated market range is $12,999 to $30,294.

This vehicle has been on the lot for 32 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader North Plainfield, NJ suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in North Plainfield, NJ, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS2DAJ5PH547552 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Hyundai Santa Fe Market in NJ

Comparable Vehicles

289

Average Price

$27,278

Price Range

$11,498–$53,129

Avg Days on Lot

Based on 289 comparable 2021-2025 Hyundai Santa Fe listings in NJ, the average asking price is $27,278. This listing at $22,998 is $4,280 below average (16% below market). Comparable prices in NJ range from $11,498 to $53,129. Similar vehicles spend an average of 80 days on dealer lots in this market.