Is the $20,025 price on this 2023 Hyundai Santa Fe a good deal?

OAV rates this as a Great Deal because the asking price of $20,025 is below the typical market range for this vehicle.

What is the average price for a 2023 Hyundai Santa Fe in KY?

Based on 764 comparable listings in KY, the average asking price for a 2021-2025 Hyundai Santa Fe is $29,229, with prices ranging from $15,000 to $48,000.

How long does a 2023 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in KY spend an average of 35 days on dealer lots.

Where is this 2023 Hyundai Santa Fe located?

This vehicle is listed in Louisville, KY 40299. VIN: 5NMS14AJ2PH620976. Mileage: 68,478 miles.

What is the fair market price range for this 2023 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $23,998 to $24,706, based on 4 comparable vehicles.

Vehicle Details

VIN5NMS14AJ2PH620976

TrimSE

Exterior ColorSilver

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot7

2023 Hyundai Santa Fe

Unscored

$20,02568,478 miles

Louisville, KY 40299

Market price position

Lowest comparable ($)

23,998

Highest comparable ($)

24,706

This vehicle's price ($)

20,025

$20,025 · $3,973 below market low

$23,998 – $24,706 comparable

Regional range: $23,998 – $24,706
vs. market low: — $3,973 (17% below)
Comparable vehicles: 4

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 17–63 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$23,998 – $24,706

Dealer Info

Hidden

Louisville, KY

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About This 2023 Hyundai Santa Fe

Listing updated: May 13, 2026

Listed by a franchise dealer in Louisville, KY · On lot for 7 days · VIN verifiable at NHTSA

This used 2023 Hyundai Santa Fe SE is listed at $20,025 by a franchise dealer in Louisville, KY 40299. It has 68,478 miles on the odometer. The exterior color is Silver. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 4 similar vehicles in the Louisville market, the estimated market range is $23,998 to $24,706.

This vehicle has been on the lot for 7 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Louisville, KY suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Louisville, KY, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS14AJ2PH620976 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Hyundai Santa Fe Market in KY

Comparable Vehicles

764

Average Price

$29,229

Price Range

$15,000–$48,000

Avg Days on Lot

Based on 764 comparable 2021-2025 Hyundai Santa Fe listings in KY, the average asking price is $29,229. This listing at $20,025 is $9,204 below average (31% below market). Comparable prices in KY range from $15,000 to $48,000. Similar vehicles spend an average of 35 days on dealer lots in this market.