Is the $37,545 price on this 2026 Hyundai Santa Fe a good deal?

OAV rates this as Fair Price because the asking price of $37,545 is within the typical market range for this vehicle.

What is the average price for a 2026 Hyundai Santa Fe in ND?

Based on 219 comparable listings in ND, the average asking price for a 2024-2028 Hyundai Santa Fe is $42,980, with prices ranging from $28,799 to $53,454.

How long does a 2026 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in ND spend an average of 114 days on dealer lots.

Where is this 2026 Hyundai Santa Fe located?

This vehicle is listed in Fargo, ND 58103. VIN: 5NMP1DG10TH087727. Mileage: 31 miles.

What is the fair market price range for this 2026 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $35,156 to $39,676, based on 20 comparable vehicles.

Vehicle Details

VIN5NMP1DG10TH087727

TrimSE

Exterior ColorGray

Drivetrain4WD

Engine1.6L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$40,295

Days on Lot254

2026 Hyundai Santa Fe

Fair Price

$37,54531 miles

Fargo, ND 58103

Is this 2026 Hyundai Santa Fe SE a good deal?

OAV verdict: Fair Price

Why: Listed at $37,545, comparable market range $35,156–$39,676, based on 20 comparable listings. Days on lot: 254 days (market average 114 days).

Market price position

Lowest comparable ($)

35,156

Highest comparable ($)

39,676

This vehicle's price ($)

37,545

$37,545 · within market range

$35,156comparable$39,676

Regional range: $35,156 – $39,676
vs. market: $2,389 above low · $2,131 below high
Comparable vehicles: 20

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 17–87 days.

Verify before inquiring

This listing has been on market about 2.9x longer than typical for similar vehicles (cohort sells in 17–87 days; this one is at 254). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$35,156 – $39,676

Regional Range$35,156 – $39,676

Dealer Info

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Fargo, ND

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About This 2026 Hyundai Santa Fe

Listing updated: May 17, 2026

Listed by a franchise dealer in Fargo, ND · On lot for 254 days · VIN verifiable at NHTSA

This new 2026 Hyundai Santa Fe SE is listed at $37,545 by a franchise dealer in Fargo, ND 58103. It has 31 miles on the odometer. The exterior color is Gray. It features a 4WD drivetrain with a 1.6L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 20 similar vehicles in the Fargo market, the estimated market range is $35,156 to $39,676. The local market range in ND is $35,156 to $39,676.

This vehicle has been on the lot for 254 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Fargo, ND suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Fargo, ND, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP1DG10TH087727 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Santa Fe Market in ND

Comparable Vehicles

219

Average Price

$42,980

Price Range

$28,799–$53,454

Avg Days on Lot

114

Based on 219 comparable 2024-2028 Hyundai Santa Fe listings in ND, the average asking price is $42,980. This listing at $37,545 is $5,435 below average (13% below market). Comparable prices in ND range from $28,799 to $53,454. Similar vehicles spend an average of 114 days on dealer lots in this market.