Is the $39,229 price on this 2026 Hyundai Santa Fe a good deal?

OAV rates this as Fair Price because the asking price of $39,229 is within the typical market range for this vehicle.

What is the average price for a 2026 Hyundai Santa Fe in OR?

Based on 3,269 comparable listings in OR, the average asking price for a 2024-2028 Hyundai Santa Fe is $43,144, with prices ranging from $24,740 to $55,209.

How long does a 2026 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in OR spend an average of 93 days on dealer lots.

Where is this 2026 Hyundai Santa Fe located?

This vehicle is listed in Medford, OR 97501. VIN: 5NMP14G12TH105032. Mileage: 8 miles.

What is the fair market price range for this 2026 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $32,519 to $41,589, based on 312 comparable vehicles.

Vehicle Details

VIN5NMP14G12TH105032

TrimSE

Exterior ColorSilver

DrivetrainFWD

Engine1.6L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$38,430

Days on Lot134

2026 Hyundai Santa Fe

Fair Price

$39,229Mileage not verified

Medford, OR 97501

Is this 2026 Hyundai Santa Fe SE a good deal?

OAV verdict: Fair Price

Why: Listed at $39,229, comparable market range $32,519–$41,589, based on 312 comparable listings. Days on lot: 134 days (market average 93 days).

Market price position

Lowest comparable ($)

32,519

Highest comparable ($)

41,589

This vehicle's price ($)

39,229

$39,229 · within market range

$32,519comparable$41,589

Regional range: $32,519 – $41,589
vs. market: $6,710 above low · $2,360 below high
Comparable vehicles: 312

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 17–87 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$32,519 – $41,589

Regional Range$32,519 – $41,589

Dealer Info

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Medford, OR

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About This 2026 Hyundai Santa Fe

Listing updated: May 18, 2026

Listed by a franchise dealer in Medford, OR · On lot for 134 days · VIN verifiable at NHTSA

This new 2026 Hyundai Santa Fe SE is listed at $39,229 by a franchise dealer in Medford, OR 97501. It has 8 miles on the odometer. The exterior color is Silver. It features a FWD drivetrain with a 1.6L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 312 similar vehicles in the Medford market, the estimated market range is $32,519 to $41,589. The local market range in OR is $32,519 to $41,589.

This vehicle has been on the lot for 134 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Medford, OR suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP14G12TH105032 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Santa Fe Market in OR

Comparable Vehicles

3,269

Average Price

$43,144

Price Range

$24,740–$55,209

Avg Days on Lot

Based on 3,269 comparable 2024-2028 Hyundai Santa Fe listings in OR, the average asking price is $43,144. This listing at $39,229 is $3,915 below average (9% below market). Comparable prices in OR range from $24,740 to $55,209. Similar vehicles spend an average of 93 days on dealer lots in this market.