Is the $35,725 price on this 2026 Hyundai Santa Fe a good deal?

OAV rates this as Overpriced because the asking price of $35,725 is above the typical market range for this vehicle.

What is the average price for a 2026 Hyundai Santa Fe in TX?

Based on 11,470 comparable listings in TX, the average asking price for a 2024-2028 Hyundai Santa Fe is $40,862, with prices ranging from $23,992 to $77,287.

How long does a 2026 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in TX spend an average of 87 days on dealer lots.

Where is this 2026 Hyundai Santa Fe located?

This vehicle is listed in Decatur, TX 76234. VIN: 5NMP14G10TH079983. Mileage: mileage not reported.

What is the fair market price range for this 2026 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $33,872 to $35,651, based on 12 comparable vehicles.

Vehicle Details

VIN5NMP14G10TH079983

TrimSE

Exterior ColorGray

DrivetrainFWD

Engine1.6L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$38,475

Days on Lot276

2026 Hyundai Santa Fe

Overpriced

$35,7250 miles

Decatur, TX 76234

Market price position

Lowest comparable ($)

33,872

Highest comparable ($)

35,651

This vehicle's price ($)

35,725

$35,725 · $74 above market high

$33,872comparable$35,651

Regional range: $33,872 – $35,651
vs. market high: + $74 (0% above)
Comparable vehicles: 12

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 17–87 days.

Verify before inquiring

This listing has been on market about 3.2x longer than typical for similar vehicles (cohort sells in 17–87 days; this one is at 276). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$33,872 – $35,651

Regional Range$33,111 – $40,820

Dealer Info

Hidden

Decatur, TX

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About This 2026 Hyundai Santa Fe

Listing updated: May 14, 2026

Listed by a franchise dealer in Decatur, TX · On lot for 276 days · VIN verifiable at NHTSA

This new 2026 Hyundai Santa Fe SE is listed at $35,725 by a franchise dealer in Decatur, TX 76234. The exterior color is Gray. It features a FWD drivetrain with a 1.6L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Overpriced — priced above market value. Based on 12 similar vehicles in the Decatur market, the estimated market range is $33,872 to $35,651. The local market range in TX is $33,872 to $35,651.

This vehicle has been on the lot for 276 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Decatur, TX suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Decatur, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP14G10TH079983 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Santa Fe Market in TX

Comparable Vehicles

11,470

Average Price

$40,862

Price Range

$23,992–$77,287

Avg Days on Lot

Based on 11,470 comparable 2024-2028 Hyundai Santa Fe listings in TX, the average asking price is $40,862. This listing at $35,725 is $5,137 below average (13% below market). Comparable prices in TX range from $23,992 to $77,287. Similar vehicles spend an average of 87 days on dealer lots in this market.