Is the $68,696 price on this 2025 Lincoln Aviator a good deal?

OAV rates this as Fair Price because the asking price of $68,696 is within the typical market range for this vehicle.

What is the average price for a 2025 Lincoln Aviator in NJ?

Based on 319 comparable listings in NJ, the average asking price for a 2023-2027 Lincoln Aviator is $63,196, with prices ranging from $31,395 to $95,354.

How long does a 2025 Lincoln Aviator typically stay on dealer lots?

Comparable Lincoln Aviator listings in NJ spend an average of 103 days on dealer lots.

Where is this 2025 Lincoln Aviator located?

This vehicle is listed in Watchung, NJ 07069. VIN: 5LM5J7XC1SGL14805. Mileage: 5,589 miles.

What is the fair market price range for this 2025 Lincoln Aviator?

OAV's Price-to-Market analysis estimates the fair market range is $65,606 to $81,239, based on 9 comparable vehicles.

Vehicle Details

VIN5LM5J7XC1SGL14805

TrimReserve

Exterior ColorWhite

Drivetrain4WD

Engine3.0L V6

TransmissionAutomatic

Fuel TypePremium Unleaded

Inventory Typenew

MSRP$73,125

Days on Lot524

2025 Lincoln Aviator

Reserve

Unscored

$68,6965,589 miles

Watchung, NJ 07069

Market price position

Lowest comparable ($)

65,606

Highest comparable ($)

81,239

This vehicle's price ($)

68,696

$68,696 · within market range

$65,606comparable$81,239

Regional range: $65,606 – $81,239
vs. market: $3,090 above low · $12,543 below high
Comparable vehicles: 9

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 14–62 days.

Verify before inquiring

This listing has been on market about 8.5x longer than typical for similar vehicles (cohort sells in 14–62 days; this one is at 524). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$65,606 – $81,239

Dealer Info

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Watchung, NJ

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About This 2025 Lincoln Aviator

Listing updated: May 15, 2026

Listed by a franchise dealer in Watchung, NJ · On lot for 524 days · VIN verifiable at NHTSA

This new 2025 Lincoln Aviator Reserve is listed at $68,696 by a franchise dealer in Watchung, NJ 07069. It has 5,589 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 3.0L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 9 similar vehicles in the Watchung market, the estimated market range is $65,606 to $81,239.

This vehicle has been on the lot for 524 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Watchung, NJ suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2025 Lincoln Aviator against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Watchung, NJ, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5LM5J7XC1SGL14805 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2025 Lincoln Aviator Market in NJ

Comparable Vehicles

319

Average Price

$63,196

Price Range

$31,395–$95,354

Avg Days on Lot

103

Based on 319 comparable 2023-2027 Lincoln Aviator listings in NJ, the average asking price is $63,196. This listing at $68,696 is $5,500 above average (9% above market). Comparable prices in NJ range from $31,395 to $95,354. Similar vehicles spend an average of 103 days on dealer lots in this market.