Is the $38,188 price on this 2026 Toyota Tacoma a good deal?

OAV rates this as Fair Price because the asking price of $38,188 is within the typical market range for this vehicle.

What is the average price for a 2026 Toyota Tacoma in OR?

Based on 4,293 comparable listings in OR, the average asking price for a 2024-2028 Toyota Tacoma is $47,234, with prices ranging from $26,789 to $78,270.

How long does a 2026 Toyota Tacoma typically stay on dealer lots?

Comparable Toyota Tacoma listings in OR spend an average of 45 days on dealer lots.

Where is this 2026 Toyota Tacoma located?

This vehicle is listed in Eugene, OR 97401. VIN: 3TMKB5FN0TM070389. Mileage: mileage not reported.

What is the fair market price range for this 2026 Toyota Tacoma?

OAV's Price-to-Market analysis estimates the fair market range is $37,005 to $51,576, based on 186 comparable vehicles.

Vehicle Details

VIN3TMKB5FN0TM070389

TrimSR5

Exterior ColorSilver

DrivetrainRWD

Engine2.4L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$40,473

Days on Lot17

2026 Toyota Tacoma

SR5

Fair Price

$38,188Mileage not verified

Eugene, OR 97401

Is this 2026 Toyota Tacoma SR5 a good deal?

OAV verdict: Fair Price

Why: Listed at $38,188, comparable market range $37,005–$51,576, based on 186 comparable listings. Days on lot: 17 days (market average 45 days).

Market price position

Lowest comparable ($)

37,005

Highest comparable ($)

51,576

This vehicle's price ($)

38,188

$38,188 · within market range

$37,005comparable$51,576

Regional range: $37,005 – $51,576
vs. market: $1,183 above low · $13,388 below high
Comparable vehicles: 186

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 16–62 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$37,005 – $51,576

Regional Range$37,005 – $51,576

Dealer Info

Hidden

Eugene, OR

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About This 2026 Toyota Tacoma

Listing updated: May 17, 2026

Listed by a franchise dealer in Eugene, OR · On lot for 17 days · VIN verifiable at NHTSA

This new 2026 Toyota Tacoma SR5 is listed at $38,188 by a franchise dealer in Eugene, OR 97401. The exterior color is Silver. It features a RWD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 186 similar vehicles in the Eugene market, the estimated market range is $37,005 to $51,576. The local market range in OR is $37,005 to $51,576.

This vehicle has been on the lot for 17 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Eugene, OR trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Toyota Tacoma against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Eugene, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3TMKB5FN0TM070389 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota Tacoma Market in OR

Comparable Vehicles

4,293

Average Price

$47,234

Price Range

$26,789–$78,270

Avg Days on Lot

Based on 4,293 comparable 2024-2028 Toyota Tacoma listings in OR, the average asking price is $47,234. This listing at $38,188 is $9,046 below average (19% below market). Comparable prices in OR range from $26,789 to $78,270. Similar vehicles spend an average of 45 days on dealer lots in this market.