Is the $36,499 price on this 2023 GMC Sierra 1500 a good deal?

OAV rates this as Fair Price because the asking price of $36,499 is within the typical market range for this vehicle.

What is the average price for a 2023 GMC Sierra 1500 in CO?

Based on 927 comparable listings in CO, the average asking price for a 2021-2025 GMC Sierra 1500 is $47,817, with prices ranging from $11,980 to $122,285.

How long does a 2023 GMC Sierra 1500 typically stay on dealer lots?

Comparable GMC Sierra 1500 listings in CO spend an average of 46 days on dealer lots.

Where is this 2023 GMC Sierra 1500 located?

This vehicle is listed in Cortez, CO 81321. VIN: 3GTUUBED1PG317076. Mileage: 76,968 miles.

What is the fair market price range for this 2023 GMC Sierra 1500?

OAV's Price-to-Market analysis estimates the fair market range is $36,499 to $36,499, based on available comparable vehicles.

Vehicle Details

VIN3GTUUBED1PG317076

TrimSLE

Exterior ColorWhite

Drivetrain4WD

Engine5.3L V8

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

MSRP$36,499

Days on Lot14

Days on Market108

2023 GMC Sierra 1500

SLE

Fair Price

$36,49976,968 miles

Cortez, CO 81321

Market price position

Lowest comparable ($)

36,499

Highest comparable ($)

36,499

This vehicle's price ($)

36,499

$36,499 · only listing at this price

$36,499 — single data point

Regional range: $36,499 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Dealer Info

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Cortez, CO

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About This 2023 GMC Sierra 1500

Listing updated: Apr 23, 2026

Listed by a franchise dealer in Cortez, CO · On lot for 14 days · VIN verifiable at NHTSA

This used 2023 GMC Sierra 1500 SLE is listed at $36,499 by a franchise dealer in Cortez, CO 81321. It has 76,968 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 5.3L V8 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on available similar vehicles in the Cortez market, the estimated market range is $36,499 to $36,499.

This vehicle has been on the lot for 14 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2023 GMC Sierra 1500 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Cortez, CO, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network. The VIN 3GTUUBED1PG317076 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 GMC Sierra 1500 Market in CO

Comparable Vehicles

927

Average Price

$47,817

Price Range

$11,980–$122,285

Avg Days on Lot

Based on 927 comparable 2021-2025 GMC Sierra 1500 listings in CO, the average asking price is $47,817. This listing at $36,499 is $11,318 below average (24% below market). Comparable prices in CO range from $11,980 to $122,285. Similar vehicles spend an average of 46 days on dealer lots in this market.