Is the $24,748 price on this 2023 Ford Bronco Sport a good deal?

OAV rates this as Fair Price because the asking price of $24,748 is within the typical market range for this vehicle.

What is the average price for a 2023 Ford Bronco Sport in MI?

Based on 2,538 comparable listings in MI, the average asking price for a 2021-2025 Ford Bronco Sport is $31,086, with prices ranging from $14,625 to $92,037.

How long does a 2023 Ford Bronco Sport typically stay on dealer lots?

Comparable Ford Bronco Sport listings in MI spend an average of 86 days on dealer lots.

Where is this 2023 Ford Bronco Sport located?

This vehicle is listed in Royal Oak, MI 48067. VIN: 3FMCR9G61PRD88623. Mileage: 40,959 miles.

What is the fair market price range for this 2023 Ford Bronco Sport?

OAV's Price-to-Market analysis estimates the fair market range is $22,270 to $28,294, based on 10 comparable vehicles.

Vehicle Details

VIN3FMCR9G61PRD88623

TrimHeritage

Exterior ColorGreen

Drivetrain4WD

Engine1.5L I3

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot60

2023 Ford Bronco Sport

Heritage

Fair Price

$24,74840,959 mi

Royal Oak, MI 48067

Is this 2023 Ford Bronco Sport Heritage a good deal?

OAV verdict: Fair Price

Why: Listed at $24,748, comparable market range $22,270–$28,294, based on 10 comparable listings. Days on lot: 60 days (market average 86 days).

Market price position

Lowest comparable ($)

22,270

Highest comparable ($)

28,294

This vehicle's price ($)

24,748

$24,748 · within market range

$22,270comparable$28,294

Regional range: $22,270 – $28,294
vs. market: $2,478 above low · $3,546 below high
Comparable vehicles: 10

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 20–73 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$22,270 – $28,294

Dealer Info

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Royal Oak, MI

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About This 2023 Ford Bronco Sport

Listing updated: May 19, 2026

Listed by a franchise dealer in Royal Oak, MI · On lot for 60 days · VIN verifiable at NHTSA

This used 2023 Ford Bronco Sport Heritage is listed at $24,748 by a franchise dealer in Royal Oak, MI 48067. It has 40,959 miles on the odometer. The exterior color is Green. It features a 4WD drivetrain with a 1.5L I3 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 10 similar vehicles in the Royal Oak market, the estimated market range is $22,270 to $28,294.

This vehicle has been on the lot for 60 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Royal Oak, MI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford Bronco Sport against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Royal Oak, MI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3FMCR9G61PRD88623 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford Bronco Sport Market in MI

Comparable Vehicles

2,538

Average Price

$31,086

Price Range

$14,625–$92,037

Avg Days on Lot

Based on 2,538 comparable 2021-2025 Ford Bronco Sport listings in MI, the average asking price is $31,086. This listing at $24,748 is $6,338 below average (20% below market). Comparable prices in MI range from $14,625 to $92,037. Similar vehicles spend an average of 86 days on dealer lots in this market.