Is the $28,788 price on this 2023 Ford Bronco Sport a good deal?

OAV rates this as a Great Deal because the asking price of $28,788 is below the typical market range for this vehicle.

What is the average price for a 2023 Ford Bronco Sport in VA?

Based on 2,679 comparable listings in VA, the average asking price for a 2021-2025 Ford Bronco Sport is $30,648, with prices ranging from $9,495 to $48,658.

How long does a 2023 Ford Bronco Sport typically stay on dealer lots?

Comparable Ford Bronco Sport listings in VA spend an average of 117 days on dealer lots.

Where is this 2023 Ford Bronco Sport located?

This vehicle is listed in Roanoke, VA 24012. VIN: 3FMCR9C68PRD19353. Mileage: 23,400 miles.

What is the fair market price range for this 2023 Ford Bronco Sport?

OAV's Price-to-Market analysis estimates the fair market range is $29,880 to $29,880, based on 5 comparable vehicles.

Vehicle Details

VIN3FMCR9C68PRD19353

TrimOuter Banks

Exterior ColorRed

Drivetrain4WD

Engine1.5L I3

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot17

2023 Ford Bronco Sport

Outer Banks

Unscored

$28,78823,400 mi

Roanoke, VA 24012

Is this 2023 Ford Bronco Sport Outer Banks a good deal?

OAV verdict: Unscored

Why: Listed at $28,788, comparable market range $29,880–$29,880, based on 5 comparable listings. Days on lot: 17 days (market average 117 days).

Market price position

Lowest comparable ($)

29,880

Highest comparable ($)

29,880

This vehicle's price ($)

28,788

$28,788 · $1,092 below the market benchmark

$29,880 — single data point

Regional range: $29,880 (5 listings)
vs. market low: — $1,092 (4% below)
Comparable vehicles: 5

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 15–54 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$29,880 – $29,880

Regional Range$9,795 – $30,899

Dealer Info

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Roanoke, VA

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About This 2023 Ford Bronco Sport

Listing updated: May 17, 2026

Listed by a franchise dealer in Roanoke, VA · On lot for 17 days · VIN verifiable at NHTSA

This used 2023 Ford Bronco Sport Outer Banks is listed at $28,788 by a franchise dealer in Roanoke, VA 24012. It has 23,400 miles on the odometer. The exterior color is Red. It features a 4WD drivetrain with a 1.5L I3 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 5 similar vehicles in the Roanoke market, the estimated market range is $29,880 to $29,880. The local market range in VA is $29,880 to $29,880.

This vehicle has been on the lot for 17 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Roanoke, VA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford Bronco Sport against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Roanoke, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3FMCR9C68PRD19353 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford Bronco Sport Market in VA

Comparable Vehicles

2,679

Average Price

$30,648

Price Range

$9,495–$48,658

Avg Days on Lot

117

Based on 2,679 comparable 2021-2025 Ford Bronco Sport listings in VA, the average asking price is $30,648. This listing at $28,788 is $1,860 below average (6% below market). Comparable prices in VA range from $9,495 to $48,658. Similar vehicles spend an average of 117 days on dealer lots in this market.