Is the $28,598 price on this 2023 Ford Bronco Sport a good deal?

OAV rates this as Overpriced because the asking price of $28,598 is above the typical market range for this vehicle.

What is the average price for a 2023 Ford Bronco Sport in SC?

Based on 1,347 comparable listings in SC, the average asking price for a 2021-2025 Ford Bronco Sport is $31,069, with prices ranging from $14,900 to $48,858.

How long does a 2023 Ford Bronco Sport typically stay on dealer lots?

Comparable Ford Bronco Sport listings in SC spend an average of 115 days on dealer lots.

Where is this 2023 Ford Bronco Sport located?

This vehicle is listed in Columbia, SC 29203. VIN: 3FMCR9B61PRD39817. Mileage: 30,072 miles.

What is the fair market price range for this 2023 Ford Bronco Sport?

OAV's Price-to-Market analysis estimates the fair market range is $23,677 to $26,215, based on 7 comparable vehicles.

Vehicle Details

VIN3FMCR9B61PRD39817

TrimBig Bend

Exterior ColorGray

Drivetrain4WD

Engine1.5L I3

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot8

2023 Ford Bronco Sport

Big Bend

Unscored

$28,59830,072 mi

Columbia, SC 29203

Is this 2023 Ford Bronco Sport Big Bend a good deal?

OAV verdict: Unscored

Why: Listed at $28,598, comparable market range $23,677–$26,215, based on 7 comparable listings. Days on lot: 8 days (market average 115 days).

Market price position

Lowest comparable ($)

23,677

Highest comparable ($)

26,215

This vehicle's price ($)

28,598

$28,598 · $2,383 above market high

$23,677comparable$26,215

Regional range: $23,677 – $26,215
vs. market high: + $2,383 (9% above)
Comparable vehicles: 7

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 12–52 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$23,677 – $26,215

Dealer Info

Hidden

Columbia, SC

This dealer is not yet on OAV

Request a connection and we'll notify the dealer you're interested

View all vehicles from this franchise dealer in Columbia, SC →

About This 2023 Ford Bronco Sport

Listing updated: May 18, 2026

Listed by a franchise dealer in Columbia, SC · On lot for 8 days · VIN verifiable at NHTSA

This used 2023 Ford Bronco Sport Big Bend is listed at $28,598 by a franchise dealer in Columbia, SC 29203. It has 30,072 miles on the odometer. The exterior color is Gray. It features a 4WD drivetrain with a 1.5L I3 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 7 similar vehicles in the Columbia market, the estimated market range is $23,677 to $26,215.

This vehicle has been on the lot for 8 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Columbia, SC suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford Bronco Sport against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Columbia, SC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3FMCR9B61PRD39817 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford Bronco Sport Market in SC

Comparable Vehicles

1,347

Average Price

$31,069

Price Range

$14,900–$48,858

Avg Days on Lot

115

Based on 1,347 comparable 2021-2025 Ford Bronco Sport listings in SC, the average asking price is $31,069. This listing at $28,598 is $2,471 below average (8% below market). Comparable prices in SC range from $14,900 to $48,858. Similar vehicles spend an average of 115 days on dealer lots in this market.