Is the $28,600 price on this 2023 Toyota RAV4 a good deal?

OAV rates this as a Great Deal because the asking price of $28,600 is below the typical market range for this vehicle.

What is the average price for a 2023 Toyota RAV4 in WI?

Based on 1,051 comparable listings in WI, the average asking price for a 2021-2025 Toyota RAV4 is $31,489, with prices ranging from $16,995 to $48,991.

How long does a 2023 Toyota RAV4 typically stay on dealer lots?

Comparable Toyota RAV4 listings in WI spend an average of 33 days on dealer lots.

Where is this 2023 Toyota RAV4 located?

This vehicle is listed in Abrams, WI 54101. VIN: 2T3P1RFV9PC333968. Mileage: 54,143 miles.

What is the fair market price range for this 2023 Toyota RAV4?

OAV's Price-to-Market analysis estimates the fair market range is $30,000 to $31,500, based on 7 comparable vehicles.

Vehicle Details

VIN2T3P1RFV9PC333968

TrimXLE

Exterior ColorWhite

Drivetrain4WD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

MSRP$28,600

Days on Lot67

Days on Market66

2023 Toyota RAV4

XLE

Great Deal

$28,60054,143 miles

Abrams, WI 54101

Market price position

Lowest comparable ($)

30,000

Highest comparable ($)

31,500

This vehicle's price ($)

28,600

$28,600 · $1,400 below market low

$30,000comparable$31,500

Regional range: $30,000 – $31,500
vs. market low: — $1,400 (5% below)
Comparable vehicles: 7

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$31,500 – $31,500

Regional Range$30,000 – $31,500

Dealer Info

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Abrams, WI

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About This 2023 Toyota RAV4

Listing updated: Apr 23, 2026

Listed by a franchise dealer in Abrams, WI · On lot for 67 days · VIN verifiable at NHTSA

This used 2023 Toyota RAV4 XLE is listed at $28,600 by a franchise dealer in Abrams, WI 54101. It has 54,143 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 7 similar vehicles in the Abrams market, the estimated market range is $30,000 to $31,500. The local market range in WI is $31,500 to $31,500.

This vehicle has been on the lot for 67 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2023 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Abrams, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network. The VIN 2T3P1RFV9PC333968 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota RAV4 Market in WI

Comparable Vehicles

1,051

Average Price

$31,489

Price Range

$16,995–$48,991

Avg Days on Lot

Based on 1,051 comparable 2021-2025 Toyota RAV4 listings in WI, the average asking price is $31,489. This listing at $28,600 is $2,889 below average (9% below market). Comparable prices in WI range from $16,995 to $48,991. Similar vehicles spend an average of 33 days on dealer lots in this market.