Is the $28,416 price on this 2024 Toyota RAV4 a good deal?

OAV rates this as Fair Price because the asking price of $28,416 is within the typical market range for this vehicle.

What is the average price for a 2024 Toyota RAV4 in WI?

Based on 1,527 comparable listings in WI, the average asking price for a 2022-2026 Toyota RAV4 is $36,960, with prices ranging from $16,995 to $50,589.

How long does a 2024 Toyota RAV4 typically stay on dealer lots?

Comparable Toyota RAV4 listings in WI spend an average of 27 days on dealer lots.

Where is this 2024 Toyota RAV4 located?

This vehicle is listed in Madison, WI 53718. VIN: 2T3F1RFV3RW468599. Mileage: 37,716 miles.

What is the fair market price range for this 2024 Toyota RAV4?

OAV's Price-to-Market analysis estimates the fair market range is $27,996 to $29,529, based on 13 comparable vehicles.

Vehicle Details

VIN2T3F1RFV3RW468599

TrimLE

Exterior ColorWhite

Drivetrain4WD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot80

2024 Toyota RAV4

Fair Price

$28,41637,716 mi

Madison, WI 53718

Is this 2024 Toyota RAV4 LE a good deal?

OAV verdict: Fair Price

Why: Listed at $28,416, comparable market range $27,996–$29,529, based on 13 comparable listings. Days on lot: 80 days (market average 27 days).

Market price position

Lowest comparable ($)

27,996

Highest comparable ($)

29,529

This vehicle's price ($)

28,416

$28,416 · within market range

$27,996comparable$29,529

Regional range: $27,996 – $29,529
vs. market: $420 above low · $1,113 below high
Comparable vehicles: 13

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 13–44 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$27,996 – $27,996

Regional Range$27,996 – $29,529

Dealer Info

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Madison, WI

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About This 2024 Toyota RAV4

Listing updated: May 19, 2026

Listed by a franchise dealer in Madison, WI · On lot for 80 days · VIN verifiable at NHTSA

This used 2024 Toyota RAV4 LE is listed at $28,416 by a franchise dealer in Madison, WI 53718. It has 37,716 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 13 similar vehicles in the Madison market, the estimated market range is $27,996 to $29,529. The local market range in WI is $27,996 to $27,996.

This vehicle has been on the lot for 80 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Madison, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2024 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T3F1RFV3RW468599 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2024 Toyota RAV4 Market in WI

Comparable Vehicles

1,527

Average Price

$36,960

Price Range

$16,995–$50,589

Avg Days on Lot

Based on 1,527 comparable 2022-2026 Toyota RAV4 listings in WI, the average asking price is $36,960. This listing at $28,416 is $8,544 below average (23% below market). Comparable prices in WI range from $16,995 to $50,589. Similar vehicles spend an average of 27 days on dealer lots in this market.