Is the $46,454 price on this 2026 Toyota RAV4 a good deal?

OAV rates this as Overpriced because the asking price of $46,454 is above the typical market range for this vehicle.

What is the average price for a 2026 Toyota RAV4 in MA?

Based on 2,720 comparable listings in MA, the average asking price for a 2024-2028 Toyota RAV4 is $38,552, with prices ranging from $24,850 to $55,689.

How long does a 2026 Toyota RAV4 typically stay on dealer lots?

Comparable Toyota RAV4 listings in MA spend an average of 21 days on dealer lots.

Where is this 2026 Toyota RAV4 located?

This vehicle is listed in Wilbraham, MA 01095. VIN: 2T36CRAV8TW19E815. Mileage: mileage not reported.

What is the fair market price range for this 2026 Toyota RAV4?

OAV's Price-to-Market analysis estimates the fair market range is $44,139 to $46,449, based on 3 comparable vehicles.

Vehicle Details

VIN2T36CRAV8TW19E815

TrimXSE

Exterior ColorBlack

Drivetrain4WD

Engine2.5L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typenew

MSRP$46,454

Days on Lot15

Days on Market20

2026 Toyota RAV4

XSE

Overpriced

$46,4540 miles

Wilbraham, MA 01095

Market price position

Lowest comparable ($)

44,139

Highest comparable ($)

46,449

This vehicle's price ($)

46,454

$46,454 · $5 above market high

$44,139comparable$46,449

Regional range: $44,139 – $46,449
vs. market high: + $5 (0% above)
Comparable vehicles: 3

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$44,139 – $46,449

Regional Range$43,223 – $48,009

Dealer Info

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Wilbraham, MA

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About This 2026 Toyota RAV4

Listing updated: Apr 24, 2026

Listed by a franchise dealer in Wilbraham, MA · On lot for 15 days · VIN verifiable at NHTSA

This new 2026 Toyota RAV4 XSE is listed at $46,454 by a franchise dealer in Wilbraham, MA 01095. The exterior color is Black. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Overpriced — priced above market value. Based on 3 similar vehicles in the Wilbraham market, the estimated market range is $44,139 to $46,449. The local market range in MA is $44,139 to $46,449.

This vehicle has been on the lot for 15 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2026 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Wilbraham, MA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network. The VIN 2T36CRAV8TW19E815 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota RAV4 Market in MA

Comparable Vehicles

2,720

Average Price

$38,552

Price Range

$24,850–$55,689

Avg Days on Lot

Based on 2,720 comparable 2024-2028 Toyota RAV4 listings in MA, the average asking price is $38,552. This listing at $46,454 is $7,902 above average (20% above market). Comparable prices in MA range from $24,850 to $55,689. Similar vehicles spend an average of 21 days on dealer lots in this market.