Is the $40,989 price on this 2026 Toyota RAV4 a good deal?

OAV rates this as Fair Price because the asking price of $40,989 is within the typical market range for this vehicle.

What is the average price for a 2026 Toyota RAV4 in VA?

Based on 3,019 comparable listings in VA, the average asking price for a 2024-2028 Toyota RAV4 is $37,110, with prices ranging from $21,795 to $55,725.

How long does a 2026 Toyota RAV4 typically stay on dealer lots?

Comparable Toyota RAV4 listings in VA spend an average of 31 days on dealer lots.

Where is this 2026 Toyota RAV4 located?

This vehicle is listed in Gloucester, VA 23061. VIN: 2T36CRAV5TC17J554. Mileage: mileage not reported.

What is the fair market price range for this 2026 Toyota RAV4?

OAV's Price-to-Market analysis estimates the fair market range is $38,575 to $44,792, based on 91 comparable vehicles.

Vehicle Details

VIN2T36CRAV5TC17J554

TrimXLE

Exterior ColorGray

Drivetrain4WD

Engine2.5L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typenew

MSRP$39,994

Days on Lot24

Days on Market29

2026 Toyota RAV4

XLE

Fair Price

$40,9890 miles

Gloucester, VA 23061

Market price position

Lowest comparable ($)

38,575

Highest comparable ($)

44,792

This vehicle's price ($)

40,989

$40,989 · within market range

$38,575comparable$44,792

Regional range: $38,575 – $44,792
vs. market: $2,414 above low · $3,803 below high
Comparable vehicles: 91

Demand-Verified· Backed by recent sales data

High Demand

Similar vehicles recently sold in an estimated 6–34 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$41,338 – $41,514

Regional Range$38,575 – $44,792

Dealer Info

Hidden

Gloucester, VA

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About This 2026 Toyota RAV4

Listing updated: May 2, 2026

Listed by a franchise dealer in Gloucester, VA · On lot for 24 days · VIN verifiable at NHTSA

This new 2026 Toyota RAV4 XLE is listed at $40,989 by a franchise dealer in Gloucester, VA 23061. The exterior color is Gray. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 91 similar vehicles in the Gloucester market, the estimated market range is $38,575 to $44,792. The local market range in VA is $41,338 to $41,514.

This vehicle has been on the lot for 24 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2026 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Gloucester, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T36CRAV5TC17J554 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota RAV4 Market in VA

Comparable Vehicles

3,019

Average Price

$37,110

Price Range

$21,795–$55,725

Avg Days on Lot

Based on 3,019 comparable 2024-2028 Toyota RAV4 listings in VA, the average asking price is $37,110. This listing at $40,989 is $3,879 above average (10% above market). Comparable prices in VA range from $21,795 to $55,725. Similar vehicles spend an average of 31 days on dealer lots in this market.