Is the $40,920 price on this 2026 Toyota RAV4 a good deal?

OAV rates this as Fair Price because the asking price of $40,920 is within the typical market range for this vehicle.

What is the average price for a 2026 Toyota RAV4 in WI?

Based on 1,234 comparable listings in WI, the average asking price for a 2024-2028 Toyota RAV4 is $37,607, with prices ranging from $24,422 to $50,589.

How long does a 2026 Toyota RAV4 typically stay on dealer lots?

Comparable Toyota RAV4 listings in WI spend an average of 25 days on dealer lots.

Where is this 2026 Toyota RAV4 located?

This vehicle is listed in Kenosha, WI 53142. VIN: 2T36CRAV1TC014197. Mileage: mileage not reported.

What is the fair market price range for this 2026 Toyota RAV4?

OAV's Price-to-Market analysis estimates the fair market range is $39,838 to $41,307, based on 9 comparable vehicles.

Vehicle Details

VIN2T36CRAV1TC014197

TrimXLE

Exterior ColorBlack

Drivetrain4WD

Engine2.5L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typenew

MSRP$40,531

Days on Lot4

Days on Market3

2026 Toyota RAV4

XLE

Fair Price

$40,9200 miles

Kenosha, WI 53142

Market price position

Lowest comparable ($)

39,838

Highest comparable ($)

41,307

This vehicle's price ($)

40,920

$40,920 · within market range

$39,838comparable$41,307

Regional range: $39,838 – $41,307
vs. market: $1,082 above low · $387 below high
Comparable vehicles: 9

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$39,838 – $41,307

Regional Range$37,889 – $44,834

Dealer Info

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Kenosha, WI

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About This 2026 Toyota RAV4

Listing updated: Apr 23, 2026

Listed by a franchise dealer in Kenosha, WI · On lot for 4 days · VIN verifiable at NHTSA

This new 2026 Toyota RAV4 XLE is listed at $40,920 by a franchise dealer in Kenosha, WI 53142. The exterior color is Black. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 9 similar vehicles in the Kenosha market, the estimated market range is $39,838 to $41,307. The local market range in WI is $39,838 to $41,307.

This vehicle has been on the lot for 4 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2026 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Kenosha, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network. The VIN 2T36CRAV1TC014197 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota RAV4 Market in WI

Comparable Vehicles

1,234

Average Price

$37,607

Price Range

$24,422–$50,589

Avg Days on Lot

Based on 1,234 comparable 2024-2028 Toyota RAV4 listings in WI, the average asking price is $37,607. This listing at $40,920 is $3,313 above average (9% above market). Comparable prices in WI range from $24,422 to $50,589. Similar vehicles spend an average of 25 days on dealer lots in this market.