2026 Toyota RAV4

Listed by a franchise dealer in Wausau, WI · On lot for 15 days · VIN verifiable at NHTSA

This new 2026 Toyota RAV4 SE is listed at $39,108 by kocourek automotive in Wausau, WI 54401. The exterior color is Gray. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 14 similar vehicles in the Wausau market, the estimated market range is $38,968 to $41,497. The local market range in WI is $38,968 to $41,497.

This vehicle has been on the lot for 15 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Wausau, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

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How this deal is rated

OAV compares this 2026 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the typical range for comparable vehicles.
• Fair Price — priced within the expected range for comparable vehicles.
• Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Wausau, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T36CRAV0TW062594 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota RAV4 Market in WI

Based on 1,418 comparable 2024-2028 Toyota RAV4 listings in WI, the average asking price is $37,713. This listing at $39,108 is $1,395 above average (4% above market). Comparable prices in WI range from $23,900 to $49,886. Similar vehicles spend an average of 27 days on dealer lots in this market.

Similar Toyota RAV4 Listings in WI

8 comparable vehicles within ±2 model years (subject trim: SE — compare trims below)