Is the $36,990 price on this 2023 Lincoln Nautilus a good deal?

OAV rates this as Fair Price because the asking price of $36,990 is within the typical market range for this vehicle.

What is the average price for a 2023 Lincoln Nautilus in SD?

Based on 17 comparable listings in SD, the average asking price for a 2021-2025 Lincoln Nautilus is $39,597, with prices ranging from $31,430 to $52,685.

How long does a 2023 Lincoln Nautilus typically stay on dealer lots?

Comparable Lincoln Nautilus listings in SD spend an average of 58 days on dealer lots.

Where is this 2023 Lincoln Nautilus located?

This vehicle is listed in Watertown, SD 57201. VIN: 2LMPJ6K97PBL06552. Mileage: 35,165 miles.

What is the fair market price range for this 2023 Lincoln Nautilus?

OAV's Price-to-Market analysis estimates the fair market range is $36,990 to $36,990, based on available comparable vehicles.

Vehicle Details

VIN2LMPJ6K97PBL06552

TrimReserve

Exterior ColorSilver

DrivetrainFWD

Engine2.0L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot32

2023 Lincoln Nautilus

Reserve

Unscored

$36,99035,165 miles

Watertown, SD 57201

Is this 2023 Lincoln Nautilus Reserve a good deal?

OAV verdict: Unscored

Why: Listed at $36,990, comparable market range $36,990–$36,990. Days on lot: 32 days (market average 58 days).

Market price position

Lowest comparable ($)

36,990

Highest comparable ($)

36,990

This vehicle's price ($)

36,990

$36,990 · only listing at this price

$36,990 — single data point

Regional range: $36,990 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 17–62 days.

Dealer Info

Hidden

Watertown, SD

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About This 2023 Lincoln Nautilus

Listing updated: May 17, 2026

Listed by a franchise dealer in Watertown, SD · On lot for 32 days · VIN verifiable at NHTSA

This used 2023 Lincoln Nautilus Reserve is listed at $36,990 by a franchise dealer in Watertown, SD 57201. It has 35,165 miles on the odometer. The exterior color is Silver. It features a FWD drivetrain with a 2.0L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on available similar vehicles in the Watertown market, the estimated market range is $36,990 to $36,990.

This vehicle has been on the lot for 32 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Watertown, SD suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Lincoln Nautilus against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Watertown, SD, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2LMPJ6K97PBL06552 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Lincoln Nautilus Market in SD

Comparable Vehicles

Average Price

$39,597

Price Range

$31,430–$52,685

Avg Days on Lot

Based on 17 comparable 2021-2025 Lincoln Nautilus listings in SD, the average asking price is $39,597. This listing at $36,990 is $2,607 below average (7% below market). Comparable prices in SD range from $31,430 to $52,685. Similar vehicles spend an average of 58 days on dealer lots in this market.