2023 GMC Sierra 1500 Denali

Listed by a franchise dealer in Rice Lake, WI · On lot for 85 days · VIN verifiable at NHTSA

This used 2023 GMC Sierra 1500 Denali Denali is listed at $51,397 by don johnson motors chevrolet in Rice Lake, WI 54868. It has 31,109 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 6.2L V8 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on available similar vehicles in the Rice Lake market, the estimated market range is $51,397 to $51,397.

This vehicle has been on the lot for 85 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Rice Lake, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

• View the full Rice Lake, WI trucks market →
• All vehicles in Rice Lake, WI →
• All vehicles in WI →
• All vehicles from this dealer →

How this deal is rated

OAV compares this 2023 GMC Sierra 1500 Denali against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the typical range for comparable vehicles.
• Fair Price — priced within the expected range for comparable vehicles.
• Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Rice Lake, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1GTUUGEL0PZ104558 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 GMC Sierra 1500 Denali Market in WI

Based on 466 comparable 2021-2025 GMC Sierra 1500 Denali listings in WI, the average asking price is $52,884. This listing at $51,397 is $1,487 below average (3% below market). Comparable prices in WI range from $28,492 to $78,472. Similar vehicles spend an average of 52 days on dealer lots in this market.

Similar GMC Sierra 1500 Denali Listings in WI

8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: Denali — compare trims below)