Is the $28,494 price on this 2023 GMC Sierra 1500 a good deal?

OAV rates this as a Great Deal because the asking price of $28,494 is below the typical market range for this vehicle.

What is the average price for a 2023 GMC Sierra 1500 in WI?

Based on 2,144 comparable listings in WI, the average asking price for a 2021-2025 GMC Sierra 1500 is $46,303, with prices ranging from $24,850 to $80,642.

How long does a 2023 GMC Sierra 1500 typically stay on dealer lots?

Comparable GMC Sierra 1500 listings in WI spend an average of 62 days on dealer lots.

Where is this 2023 GMC Sierra 1500 located?

This vehicle is listed in Madison, WI 53713. VIN: 1GTRUAEKXPZ291639. Mileage: 100,819 miles.

What is the fair market price range for this 2023 GMC Sierra 1500?

OAV's Price-to-Market analysis estimates the fair market range is $38,555 to $38,979, based on 3 comparable vehicles.

Vehicle Details

VIN1GTRUAEKXPZ291639

TrimPro

Exterior ColorRed

Drivetrain4WD

Engine2.7L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot20

2023 GMC Sierra 1500

Pro

Unscored

$28,494100,819 mi

Madison, WI 53713

Is this 2023 GMC Sierra 1500 Pro a good deal?

OAV verdict: Unscored

Why: Listed at $28,494, comparable market range $38,555–$38,979, based on 3 comparable listings. Days on lot: 20 days (market average 62 days).

Market price position

Lowest comparable ($)

38,555

Highest comparable ($)

38,979

This vehicle's price ($)

28,494

$28,494 · $10,061 below market low

$38,555 – $38,979 comparable

Regional range: $38,555 – $38,979
vs. market low: — $10,061 (26% below)
Comparable vehicles: 3

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 16–64 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$38,555 – $38,979

Dealer Info

Hidden

Madison, WI

This dealer is not yet on OAV

Request a connection and we'll notify the dealer you're interested

View all vehicles from this independent dealer in Madison, WI →

About This 2023 GMC Sierra 1500

Listing updated: May 21, 2026

Listed by an independent dealer in Madison, WI · On lot for 20 days · VIN verifiable at NHTSA

This used 2023 GMC Sierra 1500 Pro is listed at $28,494 by an independent dealer in Madison, WI 53713. It has 100,819 miles on the odometer. The exterior color is Red. It features a 4WD drivetrain with a 2.7L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 3 similar vehicles in the Madison market, the estimated market range is $38,555 to $38,979.

This vehicle has been on the lot for 20 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Madison, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 GMC Sierra 1500 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1GTRUAEKXPZ291639 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 GMC Sierra 1500 Market in WI

Comparable Vehicles

2,144

Average Price

$46,303

Price Range

$24,850–$80,642

Avg Days on Lot

Based on 2,144 comparable 2021-2025 GMC Sierra 1500 listings in WI, the average asking price is $46,303. This listing at $28,494 is $17,809 below average (38% below market). Comparable prices in WI range from $24,850 to $80,642. Similar vehicles spend an average of 62 days on dealer lots in this market.