Is the $60,970 price on this 2026 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $60,970 is below the typical market range for this vehicle.

What is the average price for a 2026 Ford F-150 in WI?

Based on 5,298 comparable listings in WI, the average asking price for a 2024-2028 Ford F-150 is $62,746, with prices ranging from $31,999 to $237,137.

How long does a 2026 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in WI spend an average of 59 days on dealer lots.

Where is this 2026 Ford F-150 located?

This vehicle is listed in Viroqua, WI 54665. VIN: 1FTFW5L87TKD84911. Mileage: 5 miles.

What is the fair market price range for this 2026 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $62,354 to $75,990, based on 17 comparable vehicles.

Vehicle Details

VIN1FTFW5L87TKD84911

TrimLariat

Exterior ColorRed

Drivetrain4WD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$69,690

Days on Lot9

2026 Ford F-150

Lariat

Great Deal

$60,970Mileage not verified

Viroqua, WI 54665

Is this 2026 Ford F-150 Lariat a good deal?

OAV verdict: Great Deal

Why: Listed at $60,970, comparable market range $62,354–$75,990, based on 17 comparable listings. Days on lot: 9 days (market average 59 days).

Market price position

Lowest comparable ($)

62,354

Highest comparable ($)

75,990

This vehicle's price ($)

60,970

$60,970 · $1,384 below market low

$62,354comparable$75,990

Regional range: $62,354 – $75,990
vs. market low: — $1,384 (2% below)
Comparable vehicles: 17

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 3–43 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$62,354 – $75,990

Regional Range$62,003 – $81,820

Dealer Info

Hidden

Viroqua, WI

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About This 2026 Ford F-150

Listing updated: May 19, 2026

Listed by a franchise dealer in Viroqua, WI · On lot for 9 days · VIN verifiable at NHTSA

This new 2026 Ford F-150 Lariat is listed at $60,970 by a franchise dealer in Viroqua, WI 54665. It has 5 miles on the odometer. The exterior color is Red. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 17 similar vehicles in the Viroqua market, the estimated market range is $62,354 to $75,990. The local market range in WI is $62,354 to $75,990.

This vehicle has been on the lot for 9 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Viroqua, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Viroqua, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW5L87TKD84911 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Ford F-150 Market in WI

Comparable Vehicles

5,298

Average Price

$62,746

Price Range

$31,999–$237,137

Avg Days on Lot

Based on 5,298 comparable 2024-2028 Ford F-150 listings in WI, the average asking price is $62,746. This listing at $60,970 is $1,776 below average (3% below market). Comparable prices in WI range from $31,999 to $237,137. Similar vehicles spend an average of 59 days on dealer lots in this market.