Vehicle Details
2023 Ford F-150
Platinum
Wilmington, NC 28403
Is this 2023 Ford F-150 Platinum a good deal?
OAV verdict: Fair Price
Why: Listed at $55,894, comparable market range $34,946–$59,898, based on 26 comparable listings. Days on lot: 5 days (market average 52 days).
Market price position
$55,894 · within market range
- Regional range
- $34,946 – $59,898
- vs. market
- $20,948 above low · $4,004 below high
- Comparable vehicles
- 26
Market Retail Price (MRP™)
$47,422This vehicle $55,894 · $8,472 (18%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$54,935This vehicle $55,894 · $959 (2%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-21) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 15–46 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Capital Ford Of Wilmington
Wilmington, NC
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Capital Ford Of Wilmington for current availability of this 2023 Ford F-150 Platinum and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Ford F-150
Listing updated: Jul 21, 2026Listed by a franchise dealer in Wilmington, NC · On lot for 5 days · VIN verifiable at NHTSA
This used 2023 Ford F-150 Platinum is listed at $55,894 by capital ford of wilmington in Wilmington, NC 28403. It has 25,027 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 26 similar vehicles in the Wilmington market, the estimated market range is $34,946 to $59,898. The local market range in NC is $56,500 to $57,399.
This vehicle has been on the lot for 5 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Wilmington, NC trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Wilmington, NC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW1E88PFD32966 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Ford F-150 Market in NC
Comparable Vehicles
20,694
Average Price
$51,521
Price Range
$11,499–$135,127
Avg Days on Lot
52
Based on 20,694 comparable 2021-2025 Ford F-150 listings in NC, the average asking price is $51,521. This listing at $55,894 is $4,373 above average (8% above market). Comparable prices in NC range from $11,499 to $135,127. Similar vehicles spend an average of 52 days on dealer lots in this market.