Is the $39,990 price on this 2023 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $39,990 is below the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in WI?

Based on 4,442 comparable listings in WI, the average asking price for a 2021-2025 Ford F-150 is $48,521, with prices ranging from $17,278 to $229,087.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in WI spend an average of 75 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Brookfield, WI 53045. VIN: 1FTFW1E84PKG10513. Mileage: 20,565 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $42,991 to $49,995, based on 4 comparable vehicles.

Vehicle Details

VIN1FTFW1E84PKG10513

TrimXLT

Exterior ColorWhite

Drivetrain4WD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot64

2023 Ford F-150

XLT

Unscored

$39,99020,565 mi

Brookfield, WI 53045

Is this 2023 Ford F-150 XLT a good deal?

OAV verdict: Unscored

Why: Listed at $39,990, comparable market range $42,991–$49,995, based on 4 comparable listings. Days on lot: 64 days (market average 75 days).

Market price position

Lowest comparable ($)

42,991

Highest comparable ($)

49,995

This vehicle's price ($)

39,990

$39,990 · $3,001 below market low

$42,991comparable$49,995

Regional range: $42,991 – $49,995
vs. market low: — $3,001 (7% below)
Comparable vehicles: 4

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 19–74 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$42,991 – $49,995

Regional Range$31,872 – $50,597

Dealer Info

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Brookfield, WI

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About This 2023 Ford F-150

Listing updated: May 19, 2026

Listed by a franchise dealer in Brookfield, WI · On lot for 64 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 XLT is listed at $39,990 by a franchise dealer in Brookfield, WI 53045. It has 20,565 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 4 similar vehicles in the Brookfield market, the estimated market range is $42,991 to $49,995. The local market range in WI is $42,991 to $49,995.

This vehicle has been on the lot for 64 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Brookfield, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Brookfield, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW1E84PKG10513 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in WI

Comparable Vehicles

4,442

Average Price

$48,521

Price Range

$17,278–$229,087

Avg Days on Lot

Based on 4,442 comparable 2021-2025 Ford F-150 listings in WI, the average asking price is $48,521. This listing at $39,990 is $8,531 below average (18% below market). Comparable prices in WI range from $17,278 to $229,087. Similar vehicles spend an average of 75 days on dealer lots in this market.