Is the $38,499 price on this 2023 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $38,499 is within the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in KY?

Based on 3,689 comparable listings in KY, the average asking price for a 2021-2025 Ford F-150 is $46,661, with prices ranging from $12,999 to $135,322.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in KY spend an average of 44 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in London, KY 40741. VIN: 1FTFW1E51PFC05157. Mileage: 43,089 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $34,456 to $48,900, based on 102 comparable vehicles.

Vehicle Details

VIN1FTFW1E51PFC05157

TrimXLT

Exterior ColorWhite

Drivetrain4WD

Engine5.0L V8

TransmissionAutomatic

Fuel TypeE85

Inventory Typeused

Days on Lot24

2023 Ford F-150

XLT

Fair Price

$38,49943,089 mi

London, KY 40741

Is this 2023 Ford F-150 XLT a good deal?

OAV verdict: Fair Price

Why: Listed at $38,499, comparable market range $34,456–$48,900, based on 102 comparable listings. Days on lot: 24 days (market average 44 days).

Market price position

Lowest comparable ($)

34,456

Highest comparable ($)

48,900

This vehicle's price ($)

38,499

$38,499 · within market range

$34,456comparable$48,900

Regional range: $34,456 – $48,900
vs. market: $4,043 above low · $10,401 below high
Comparable vehicles: 102

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 19–74 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$34,456 – $48,900

Dealer Info

Hidden

London, KY

This dealer is not yet on OAV

Request a connection and we'll notify the dealer you're interested

View all vehicles from this franchise dealer in London, KY →

About This 2023 Ford F-150

Listing updated: May 18, 2026

Listed by a franchise dealer in London, KY · On lot for 24 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 XLT is listed at $38,499 by a franchise dealer in London, KY 40741. It has 43,089 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 5.0L V8 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 102 similar vehicles in the London market, the estimated market range is $34,456 to $48,900.

This vehicle has been on the lot for 24 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader London, KY trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in London, KY, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW1E51PFC05157 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in KY

Comparable Vehicles

3,689

Average Price

$46,661

Price Range

$12,999–$135,322

Avg Days on Lot

Based on 3,689 comparable 2021-2025 Ford F-150 listings in KY, the average asking price is $46,661. This listing at $38,499 is $8,162 below average (17% below market). Comparable prices in KY range from $12,999 to $135,322. Similar vehicles spend an average of 44 days on dealer lots in this market.