Is the $28,499 price on this 2024 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $28,499 is below the typical market range for this vehicle.

What is the average price for a 2024 Ford F-150 in UT?

Based on 1,585 comparable listings in UT, the average asking price for a 2022-2026 Ford F-150 is $57,097, with prices ranging from $17,351 to $190,825.

How long does a 2024 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in UT spend an average of 67 days on dealer lots.

Where is this 2024 Ford F-150 located?

This vehicle is listed in Murray, UT 84123. VIN: 1FTEX2LP1RKF20957. Mileage: 30,757 miles.

What is the fair market price range for this 2024 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $28,900 to $48,295, based on 19 comparable vehicles.

2024 Ford F-150 STX for Sale in Murray, UT

No Photo Available

Vehicle Details

VIN1FTEX2LP1RKF20957

TrimSTX

Exterior ColorWhite

Drivetrain4WD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot58

STX

Great Deal

$28,49930,757 mi

Murray, UT 84123

Branded History

Reported title-brand history on this vehicle (salvage). OAV indicator from reported history events — not an official title or NMVTIS report.

Is this 2024 Ford F-150 STX a good deal?

OAV verdict: Great Deal

Why: Listed at $28,499, comparable market range $28,900–$48,295, based on 19 comparable listings. Days on lot: 58 days (market average 67 days).

Market price position

$28,499 · $401 below market low

Regional range: $28,900 – $48,295
vs. market low: — $401 (1% below)
Comparable vehicles: 19

Market Retail Price (MRP™)

$38,598

This vehicle $28,499 · $10,099 (26%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$40,566

This vehicle $28,499 · $12,067 (30%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-28) — an estimate, not an appraisal. How TRV works.

Branded-title price context: Branded-title F-150s like this typically sell ~23% below comparable clean-title vehicles. The market range shown above is for clean-title cars — this listing's price reflects branded-title history.

Branded-adjusted estimate: $22,192 – $37,086 (clean-title range scaled by the branded discount — an estimate, not an appraisal).

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 15–51 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$28,900 – $48,295

Discover Auto Group, Llc

Murray, UT

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from discover auto group, llc →

Request availability and out-the-door price

OAV will route your inquiry to Discover Auto Group, Llc for current availability of this 2024 Ford F-150 STX and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2024 Ford F-150

Listing updated: Jul 27, 2026

Listed by an independent dealer in Murray, UT · On lot for 58 days · VIN verifiable at NHTSA

This used 2024 Ford F-150 STX is listed at $28,499 by discover auto group, llc in Murray, UT 84123. It has 30,757 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 19 similar vehicles in the Murray market, the estimated market range is $28,900 to $48,295.

This vehicle has been on the lot for 58 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Murray, UT trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2024 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Murray, UT, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEX2LP1RKF20957 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2024 Ford F-150 Market in UT

Comparable Vehicles

1,585

Average Price

$57,097

Price Range

$17,351–$190,825

Avg Days on Lot

Based on 1,585 comparable 2022-2026 Ford F-150 listings in UT, the average asking price is $57,097. This listing at $28,499 is $28,598 below average (50% below market). Comparable prices in UT range from $17,351 to $190,825. Similar vehicles spend an average of 67 days on dealer lots in this market.